[Latest Survey] 80% of Families Skip Restaurants with No Reviews! Proprietary Survey Released
mov Inc. has released a survey on restaurant selection by families with children. It revealed that 58.3% use Google Maps as their primary info source and nearly 80% have excluded restaurants that lack child-related reviews.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 18:00
- 🔍 Collected: April 28, 2026 at 10:01
- 🤖 AI Analyzed: April 28, 2026 at 10:04 (2 min after Collected)
mov Inc. (Representative Director: Makoto Watanabe; Headquarters: Shibuya-ku, Tokyo), operator of 'Honichi Lab,' one of the industry's largest inbound business media, and 'Kuchikomi-com,' a centralized customer attraction platform for stores, has released a proprietary report titled 'Survey on Restaurant Selection by Families with Children.'
- View full report (Free): https://honichi.com/reports/202604_survey_gourmet_family/
■ Survey Overview
- Target: 360 married men and women in their 20s to 40s with children nationwide.
- Period: April 17, 2026 – April 18, 2026.
- Policy: Understanding the actual state of restaurant selection for families and clarifying the impact of information sources and reviews on visitation behavior.
- Method: Internet research (quantitative survey via web questionnaire).
■ Survey Results (Excerpts)
Google Maps is the top source of information for family dining at 58.3%
A study of information sources used when dining out with children found that Google Maps topped the list at 58.3%, ahead of gourmet sites (55.0%) and social media (46.7%). It became clear that Google Maps is an 'indispensable medium' for families looking for restaurants.
Nearly 80% have excluded restaurants with few or no reviews from their options
When researching the impact of reviews, approximately 70% (69.2%) of the family demographic responded that they check reviews when selecting a store. Furthermore, 76.8% of consumers had experience excluding a restaurant that had few or no child-related reviews, making the accumulation of reviews a prerequisite for being a 'chosen restaurant.'
For more details, please see the survey report.
What is 'Kuchikomi-com'?
Kuchikomi-com is a centralized platform that turns domestic and international review sites into sales. It supports store improvement using review analysis data, increases customer traffic from Google Maps and review sites, and reduces the workload for updating store information across multiple sites. It also coordinates with inbound-oriented sites, supporting MEO measures for international visitors through multi-language store info maintenance and review analysis.
Feature 1: Management across 32 sites including corporate HPs and Google Maps.
Feature 2: Centralized review management with AI analysis and reply support.
Feature 3: MEO support leveraging Honichi Lab's inbound expertise.
About Honichi Lab
Honichi Lab is one of the industry's largest inbound business media, delivering daily news and data for inbound and marketing professionals.
[Company Profile]
Company Name: mov Inc. (Corporate Site)
Location: Shibuya-ku, Tokyo
- View full report (Free): https://honichi.com/reports/202604_survey_gourmet_family/
■ Survey Overview
- Target: 360 married men and women in their 20s to 40s with children nationwide.
- Period: April 17, 2026 – April 18, 2026.
- Policy: Understanding the actual state of restaurant selection for families and clarifying the impact of information sources and reviews on visitation behavior.
- Method: Internet research (quantitative survey via web questionnaire).
■ Survey Results (Excerpts)
Google Maps is the top source of information for family dining at 58.3%
A study of information sources used when dining out with children found that Google Maps topped the list at 58.3%, ahead of gourmet sites (55.0%) and social media (46.7%). It became clear that Google Maps is an 'indispensable medium' for families looking for restaurants.
Nearly 80% have excluded restaurants with few or no reviews from their options
When researching the impact of reviews, approximately 70% (69.2%) of the family demographic responded that they check reviews when selecting a store. Furthermore, 76.8% of consumers had experience excluding a restaurant that had few or no child-related reviews, making the accumulation of reviews a prerequisite for being a 'chosen restaurant.'
For more details, please see the survey report.
What is 'Kuchikomi-com'?
Kuchikomi-com is a centralized platform that turns domestic and international review sites into sales. It supports store improvement using review analysis data, increases customer traffic from Google Maps and review sites, and reduces the workload for updating store information across multiple sites. It also coordinates with inbound-oriented sites, supporting MEO measures for international visitors through multi-language store info maintenance and review analysis.
Feature 1: Management across 32 sites including corporate HPs and Google Maps.
Feature 2: Centralized review management with AI analysis and reply support.
Feature 3: MEO support leveraging Honichi Lab's inbound expertise.
About Honichi Lab
Honichi Lab is one of the industry's largest inbound business media, delivering daily news and data for inbound and marketing professionals.
[Company Profile]
Company Name: mov Inc. (Corporate Site)
Location: Shibuya-ku, Tokyo