mov Inc. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereafter mov), which operates the industry's largest inbound business media 'Honichi Lab' and the centralized customer acquisition platform for stores 'Kutikomi Com', has released its proprietary 'Review Analysis Report' based on the latest review data of the surveyed targets.
・View the report in detail (Free) https://honichi.com/reports/202604_review_hotel_ooedoonsen/
■ Survey Overview - Survey targets: 29 'Oedo Onsen Monogatari' facilities - Survey resources: Publicly available reviews from Google Maps - Review survey period: March 29, 2025 to March 29, 2026 - Total number of reviews: 3,872 / Foreign language reviews among them: 288 - Survey method: Conducted proprietary analysis of the data on the survey resources using 'Kutikomi Com' (Inbound Option), which turns review sites into 'more' sales.
■ Survey Details Here, we introduce some of the review analysis results revealed by our independent survey.
### 'Oedo Onsen Monogatari's' average review rating is 3.61 stars We calculated the 'average review rating' and 'number of reviews' for Oedo Onsen Monogatari.
The average review rating over the past year was 3.61 stars, and the number of reviews per facility was 134. Additionally, the breakdown of review ratings was 27.0% for 5 stars and 33.2% for 4 stars.
### Highly rated keywords in the 'Equipment' category We categorized frequently appearing keywords in the reviews by category and analyzed them in detail.
In the positive keyword ranking for the 'Equipment' category, in addition to 'hot springs (温泉)', the positive rates for 'OOO' and 'OOOO' were high, indicating high evaluations from users.
Additionally, the review analysis report also publishes the average evaluation of foreign language reviews and the language ratio of the reviews. For more details, please see the survey document.
・View the report in detail (Free) https://honichi.com/reports/202604_review_hotel_ooedoonsen/
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What is 'Kutikomi Com', which turns review sites into 'more' sales? Kutikomi Com is a 'centralized customer acquisition platform for stores' that turns domestic and international review sites into 'more' sales.
It supports store improvements utilizing review analysis data, increases customer acquisition from Google Maps and review sites, and reduces the man-hours required to update store information across multiple review sites. Furthermore, it is linked with inbound-oriented sites, corresponding to inbound MEO measures such as preparing store information in multiple languages and analyzing reviews.
It is widely used regardless of industry or sector, including restaurants, commercial facilities, and retail stores, as well as in cooperation with local governments.
<Kutikomi Com Feature 1> Linked with 32 sites including your own website! Centrally manage store information, menus, products, and posts With Kutikomi Com, you can link with 32 domestic and international sites, including your own website and Google Maps. By updating store business hours and menu information as master data, you can centrally update store information and post content on each site, utilizing it to reduce man-hours and implement customer acquisition measures for your store.
<Kutikomi Com Feature 2> Centrally manage reviews! AI supports analysis and replies By having AI analyze and score the collected reviews and surveys, you can quantitatively analyze hard-to-understand customer feedback from various axes, which is useful for management decisions and store improvements. Also, AI supports replying to reviews, realizing smooth communication with customers.
<Kutikomi Com Feature 3> Inbound support included! MEO measures utilizing the latest information and know-how Kutikomi Com allows centralized management and operation of store search pages on your own website, Google Maps, which is important for inbound measures, and overseas sites like Dianping. Also, mov, which provides Kutikomi Com, operates the industry's largest inbound business media 'Honichi Lab' and supports MEO measures utilizing its rich knowledge and know-how.
View more details about Kutikomi Com
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What is 'Honichi Lab', the industry's largest inbound business media? Honichi Lab is the industry's largest inbound business media that daily delivers news and data about foreign visitors to Japan for inbound managers and marketing professionals targeting visitors to Japan.
It distributes various inbound-related data, such as route information regarding the number of arrivals and departures by nationality of foreign visitors, and the inbound situation by prefecture, while simultaneously publishing daily news articles covering a wide range of topics, including 'government policies and trends', 'information on subsidies related to inbound', and 'know-how on inbound measures'.
FACT BOX
- Source: PR TIMES
- Category: News