mov Co., Ltd. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as mov), which operates "Honichi Lab," one of the industry's largest inbound business media, and "Kutikomi Com," a platform for centralizing customer acquisition for stores, has announced its unique "Review Analysis Report" based on the latest review data from the survey target.

・View the report in detail (free) https://honichi.com/reports/202604_review_hotel_hennnahotel/

Survey Overview ・Survey target: 23 Henn na Hotel facilities ・Survey resource: Reviews publicly available on Google Maps ・Review survey period: March 31, 2025 – March 30, 2026 ・Total number of reviews: 2,859 / Number of foreign language reviews: 820 ・Survey method: Data on survey resources was uniquely analyzed using "Kutikomi Com" (inbound option), which "transforms review sites into more sales."

Survey Content Here, we will introduce some of the review analysis results revealed by our independent survey.

"Henn na Hotel" has an average review rating of ★4.2 We calculated the "average review rating" and "number of reviews" for Henn na Hotel.

The average review rating for the past year was ★4.2, and the average number of reviews per facility was 124. Furthermore, the breakdown of review ratings showed ★5 at 51.7% and ★4 at 30.0%.

Keywords with high ratings in the "Customer Service" category We categorized frequently appearing keywords in reviews and analyzed them in detail.

The positive rate for "Location" was the highest at 75.3%.

Additionally, when we ranked positive keywords related to "Customer Service," one keyword showed a high positive rate, indicating it is a key evaluation point for customers.

The review analysis report also announces the average foreign language review rating and the language ratio of reviews. For details, please refer to the survey materials.

・View the report in detail (free) https://honichi.com/reports/202604_review_hotel_hennnahotel/

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What is "Kutikomi Com," which "transforms review sites into more sales"?

Kutikomi Com is a "centralized customer acquisition platform for stores" that "transforms domestic and international review sites into more sales."

It supports store improvements utilizing review analysis data, increases customer acquisition from Google Maps and review sites, and reduces the effort required to update store information on multiple review sites. Furthermore, it integrates with inbound-focused sites, supporting inbound MEO measures such as multilingual store information maintenance and review analysis.

It is widely used regardless of industry, including restaurants, commercial facilities, retailers, and even in collaboration with local governments.

<Kutikomi Com Feature 1> Linked with 32 sites including your own website! Centralized management of store information, menus/products, and posts

Kutikomi Com allows integration with 32 domestic and international sites, including your own website and Google Maps. By updating store hours, menu information, etc., as master data, you can centrally update store information and post content on each site, contributing to reduced workload and customer acquisition strategies for your store.

<Kutikomi Com Feature 2> Centralized review management! AI supports analysis and replies

AI analyzes and scores collected reviews and questionnaires, allowing for quantitative analysis of difficult-to-understand customer feedback from various perspectives, which can be used for management decisions and store improvements. AI also supports replying to reviews, enabling smooth communication with customers.

<Kutikomi Com Feature 3> Inbound support too! MEO measures utilizing the latest information and know-how

Kutikomi Com allows for centralized management and operation of Google Maps, Dianping, other overseas sites, and your own website's store search page, which are crucial for inbound measures. Furthermore, mov, which provides Kutikomi Com, operates "Honichi Lab," one of the industry's largest inbound business media, and supports MEO measures by leveraging its rich knowledge and know-how.

View Kutikomi Com in more detail

What is "Honichi Lab," one of the industry's largest inbound business media?

Honichi Lab is one of the industry's largest inbound business media, delivering daily news and data on foreign visitors to inbound managers and inbound marketing professionals.

It delivers various inbound-related data such as the number of visitors by nationality, route information for entry and exit, and inbound status for each prefecture. Simultaneously, daily news articles cover "government policies and trends," "information on subsidies related to inbound tourism," and "know-how for inbound measures." https://honichi.com/

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  • Source: PR TIMES
  • Category: News