What is the main purpose of the "Inbound Information Summary [March 2026 Post-Half]" report?

The report summarizes the latest trends and data in inbound tourism, as well as government and corporate initiatives related to inbound tourism, providing useful news for inbound strategies.

What are some of the key topics covered in the March 2026 Post-Half report?

Key topics include the Commissioner's view on the Middle East situation, the formulation of guidelines for tourist facility pricing, the upcoming mandatory pre-entry procedures for visitors (Japan-version ESTA or JESTA), February's international visitor numbers, and an explanation of the new Basic Plan for the Promotion of a Tourism-Oriented Country.

How many international visitors came to Japan in February, and which countries accounted for the largest share?

In February, Japan received 3.467 million international visitors, a 6.4% increase year-on-year. Visitors from South Korea and Taiwan together accounted for half of this total.

JESTA stands for Japan-version ESTA, which refers to a new system for mandatory pre-entry procedures for visitors to Japan, similar to the Electronic System for Travel Authorization used by the United States.

Where can I find the detailed report?

The detailed report can be viewed for free at the following link: https://honichi.com/reports/202603_inbound-2/

Middle East Situation, What is the Commissioner's View? / February's International Visitors Account for Half from South Korea and Taiwan, etc.: Latest Trends in Tourism and Inbound Tourism Revealed! "March 2026 Post-Half" Inbound Information Summary Released by Honychi Lab

Published Mar 31, 2026 12:00 AM ・ Updated Jun 2, 2026 1:01 PM ・ 2 min read ・ Source: PR TIMES

Honychi Lab has released its "March 2026 Post-Half" report summarizing the latest inbound tourism trends.

mov Inc. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as mov), which operates "Honychi Lab," one of the largest inbound business media outlets, and "Koukoum," a centralized customer acquisition platform for stores, has released "Inbound Information Summary [March 2026 Post-Half]," which compiles news useful for inbound measures, including "Latest Trends and Data on Inbound Tourism" and "Inbound Initiatives by Government, Local Governments, and Companies." ・View the report in detail (Free) https://honichi.com/reports/202603_inbound-2/

Inbound Topics for the Latter Half of March 2026 The report for the latter half of March 2026 covers news such as: ・Middle East Situation, What is the Commissioner's View? / Guidelines to be Formulated for Pricing of Tourist Facilities

・Introduction of Japan-version ESTA (JESTA) - Pre-entry Procedures for Visitors to Japan to Become Mandatory

・February International Visitors to Japan Total 3.467 Million, Up 6.4% Year-on-Year - South Korea and Taiwan Account for Half

・Explanation of the New Basic Plan for the Promotion of a Tourism-Oriented Country

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Source: PR TIMES
Category: Survey

Middle East Situation, What is the Commissioner's View? / February's International Visitors Account for Half from South Korea and Taiwan, etc.: Latest Trends in Tourism and Inbound Tourism Revealed! "March 2026 Post-Half" Inbound Information Summary Released by Honychi Lab

⚡ Key Points

Inbound Topics for the Latter Half of March 2026 The report for the latter half of March 2026 covers news such as: ・Middle East Situation, What is the Commissioner's View? / Guidelines to be Formulated for Pricing of Tourist Facilities

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