February Foreign Visitor Accommodation Reaches 12.98 Million / 90% of Chinese Visitors Planning Spring Festival Trips Utilize AI, etc.: Visit Japan Lab Releases Inbound Information Summary "April 2026 (First Half)"
mov Inc. has released its "Inbound Information Summary (First Half of April 2026)". This report analyzes and introduces the latest inbound tourism trends, including 12.98 million foreign visitors in February and the purchasing behavior of inbound tourists for sweets.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 22:00
- 🔍 Collected: April 15, 2026 at 13:31
- 🤖 AI Analyzed: April 19, 2026 at 12:11 (94h 39m after Collected)
Industry-leading inbound business media 'Visit Japan Lab' and the store-focused customer acquisition platform 'Kuchikomi Com', operated by mov Inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as mov), have released the "Inbound Information Summary (First Half of April 2026)". This summary compiles news useful for inbound measures, starting with "Latest Trends and Data on Inbound" and "Inbound Initiatives by Government, Municipalities, and Companies".
・View the full report (free)
https://honichi.com/reports/202604_inbound-1/
■Inbound Topics for the First Half of April 2026
The report for the first half of April 2026 covers news such as:
- Osaka inbound tourism reaches record high for February / Subsidies of up to 30 million yen for attracting international conferences
- February foreign visitor accommodation reaches 12.98 million; South Korean and Taiwanese visitors exceed 2 million for the first time by nationality
- 90% of inbound tourists purchase sweets for personal use, surpassing purchases for souvenirs (Gurunavi)
- April is the peak season for Thai visitors; explanation of Thai travel and shopping styles, and promotional measures
The report also includes:
Here's What to Watch: Inbound Related Data
Key Inbound News to Know
Recommended Articles and Reports from Visit Japan Lab
And more information related to inbound tourism.
We hope you will utilize this report to stay up-to-date and find hints for your marketing strategies!
・View the full report (free)
https://honichi.com/reports/202604_inbound-1/
What is 'Kuchikomi Com', a platform that turns review sites into 'more' sales?
'Kuchikomi Com' is a "unified customer acquisition platform for stores" that transforms domestic and international review sites into 'more' sales. It supports store improvements based on review analysis data, increasing customer acquisition from Google Maps and review sites, and reducing the workload for updating information across multiple review sites. Furthermore, it integrates with inbound-focused websites, supporting multilingual store information management and review analysis for inbound MEO (Map Engine Optimization) measures.
It is widely used across various industries, not only by restaurants, commercial facilities, and retailers but also in cooperation with municipalities.
Integrates with 32 sites including your own website!
Centralized management of store information, menus, products, and posts
'Kuchikomi Com' allows integration with 32 domestic and international sites, including your own website and Google Maps. By updating master data such as store hours and menu information, you can centrally update store information and post content across various sites, leading to reduced workload and effective customer acquisition strategies.
Centralized review management! AI supports analysis and responses
By aggregating and scoring reviews and surveys with AI, it quantizes customer feedback, which is difficult to analyze, across various axes, assisting in management decisions and store improvements. AI also supports replying to reviews, facilitating smooth communication with customers.
Inbound対応 also available! MEO measures leveraging the latest information and know-how
'Kuchikomi Com' enables centralized management and operation of crucial inbound MEO measures on Google Maps, Dianping, overseas sites, and your company's website store search pages. Furthermore, mov, the provider of 'Kuchikomi Com', operates 'Visit Japan Lab', a leading inbound business media, and supports MEO measures by leveraging its extensive knowledge and know-how.
Learn more about Kuchikomi Com
What is 'Visit Japan Lab', the leading inbound business media?
'Visit Japan Lab' is a leading inbound business media that delivers daily news and data on inbound foreigners to inbound managers and inbound marketing managers. It provides various information on inbound situations by nationality of inbound foreigners, travel routes, and prefectures...