Kutikomi com Releases 'Overseas GBP Management' Feature to Centrally Manage Overseas Store Information
mov Inc. has released a new 'Overseas GBP Management' feature for 'Kutikomi com', allowing centralized management of Google Business Profiles and reviews for overseas stores to support global operations.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:28 (5h 28m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 00:20 (215h 51m after Collected)
mov Inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter "mov"), operator of the centralized customer attraction platform for stores "Kutikomi com" and one of the industry's largest inbound tourism media "Honichi Lab," has launched a new feature called "Overseas GBP Management." This feature allows users to manage and execute Google Business Profile (hereinafter "Overseas GBP") and review analysis for overseas stores within "Kutikomi com."
As a result, it is now possible to centrally manage all domestic and international store information and review analysis solely through "Kutikomi com."
◾️ Background of the New Feature Release
Recently, labor shortages have become a serious issue, especially in the service industry, and improving productivity with limited personnel is a top priority for companies.
Particularly for companies expanding globally, managing information and analyzing data for overseas bases—which involve language barriers and time zone differences—in addition to domestic stores, has become a massive operational burden. There is a clear frontline challenge of wanting to focus limited resources on core store operations and customer service.
Against this backdrop, many customers currently using "Kutikomi com" requested to "centrally manage overseas store GBP and review analysis on the same screen as domestic stores to optimize operational structures." To meet these demands, we have launched the "Overseas GBP Management" feature.
◾️ What is the "Overseas GBP Management" Feature?
"Overseas GBP Management" is a feature that enables centralized management of GBP and review analysis for overseas stores*1.
Previously, managing overseas GBP required the separate use of foreign-made tools, but this feature simplifies information input and reduces the man-hours needed for review analysis. In addition, because review information from all domestic and international stores can be analyzed cross-sectionally within "Kutikomi com," differences in service quality by country can be visualized, enabling the management and elevation of brand quality on a global scale.
It can be operated intuitively from a Japanese management screen, and the input itself can be done in the local language, making it possible to standardize overseas store operations without feeling the language barrier.
Overseas stores of Japanese companies serve as vital customer touchpoints that unearth future inbound demand through local brand experiences. mov will continue to comprehensively support cross-border store strategies.
*1 Supported countries are those supported by GBP.
What is "Kutikomi com", which turns review sites into "more" sales?
As a result, it is now possible to centrally manage all domestic and international store information and review analysis solely through "Kutikomi com."
◾️ Background of the New Feature Release
Recently, labor shortages have become a serious issue, especially in the service industry, and improving productivity with limited personnel is a top priority for companies.
Particularly for companies expanding globally, managing information and analyzing data for overseas bases—which involve language barriers and time zone differences—in addition to domestic stores, has become a massive operational burden. There is a clear frontline challenge of wanting to focus limited resources on core store operations and customer service.
Against this backdrop, many customers currently using "Kutikomi com" requested to "centrally manage overseas store GBP and review analysis on the same screen as domestic stores to optimize operational structures." To meet these demands, we have launched the "Overseas GBP Management" feature.
◾️ What is the "Overseas GBP Management" Feature?
"Overseas GBP Management" is a feature that enables centralized management of GBP and review analysis for overseas stores*1.
Previously, managing overseas GBP required the separate use of foreign-made tools, but this feature simplifies information input and reduces the man-hours needed for review analysis. In addition, because review information from all domestic and international stores can be analyzed cross-sectionally within "Kutikomi com," differences in service quality by country can be visualized, enabling the management and elevation of brand quality on a global scale.
It can be operated intuitively from a Japanese management screen, and the input itself can be done in the local language, making it possible to standardize overseas store operations without feeling the language barrier.
Overseas stores of Japanese companies serve as vital customer touchpoints that unearth future inbound demand through local brand experiences. mov will continue to comprehensively support cross-border store strategies.
*1 Supported countries are those supported by GBP.
What is "Kutikomi com", which turns review sites into "more" sales?