[Hakata's Established Restaurant x Latest Freezing Technology] Just microwave it! Enjoy the authentic taste of 'Motsunabe Oyama' easily at Lawson.
'Motsunabe Oyama' launches a new microwaveable product, 'Microwave Motsunabe,' at Lawson stores in Fukuoka Prefecture.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 17:03
- 🔍 Collected: March 28, 2026 at 21:59 (4h 55m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 08:31 (418h 32m after Collected)
The renowned Hakata motsunabe (offal hot pot) restaurant 'Motsunabe Oyama' (operated by Love Co., Ltd.; Headquarters: Fukuoka City, Fukuoka Prefecture) will begin selling its new product, 'Microwave Motsunabe,' which allows customers to enjoy authentic Hakata motsunabe simply by heating it in a home microwave, starting Tuesday, March 31, 2026, at 60 Lawson stores in Fukuoka Prefecture, primarily in Fukuoka City.
■ Development Background: Enjoying restaurant flavors at home with 'Cost and Time Performance'
'I want to eat motsunabe, but I don't have the time.'
'I want to enjoy an authentic hot pot even when dining alone.'
To address these customer voices, we developed our signature menu item in a home-sized portion.
It balances an accessible price of 1,296 yen (tax included) for great cost performance, and the convenience of just heating it in the microwave for excellent time performance.
It is the perfect dish for dinner on a busy day or as a treat for yourself.
■ Three Key Features of the Product
1. Recreating Oyama's classic 'Rich Miso Flavor'
The soup features our most popular 'Rich Miso Flavor.' By blending several types of miso, including Kyushu miso and Saikyo miso, and adding our special sauce, we have created a deep, rich flavor that is unforgettable once you try it.
2. A revolution in 'texture' achieved through the latest freezing technology
The biggest feature of this product is the use of the latest flash-freezing technology.
Domestic Beef Offal: Maintains the same plump sweetness and umami of the fat as served in the restaurant.
Vegetables (Cabbage, Chives, Burdock): Eliminates the soggy texture common in frozen foods, preserving the crisp crunch and the natural sweetness of the vegetables.
3. No compromise on ingredients
We have packed all the essential motsunabe ingredients into one: domestic beef small intestine, carefully arranged chives, cabbage with the perfect texture, flavorful burdock, and tofu soaked in the soup.
■ Recommended for these occasions
For dinner on busy days: Enjoy a nutritious, warm meal while saving time on preparation and cleanup.
As a treat or for evening drinks: Perfect for a relaxing night at home.