What is the name of the company that released the new Ayrton Senna apparel collection in 2024?

Motorimoda Co., Ltd. released the new Ayrton Senna apparel collection in 2024.

Which watch brand collaborated with Motorimoda on the Ayrton Senna apparel collection released in 2024?

TAG Heuer collaborated with Motorimoda on the Ayrton Senna apparel collection released in 2024.

What type of designs are featured in the Ayrton Senna apparel collection by Motorimoda?

The Ayrton Senna apparel collection by Motorimoda features photographic prints and special designs.

Why is the TAG Heuer collaboration significant in the Ayrton Senna apparel collection?

The TAG Heuer collaboration is significant because Ayrton Senna personally loved the brand during his lifetime.

How does the 2024 Ayrton Senna apparel collection honor his legacy through design?

The 2024 Ayrton Senna apparel collection honors his legacy with evocative designs from TAG Heuer and photographic prints.

Ayrton Senna | New Ayrton Senna apparel now available. Featuring a special collaboration collection with TAG Heuer.

Published Mar 28, 2026 4:25 PM ・ Updated Jun 28, 2026 4:04 PM ・ 5 min read ・ Source: PR TIMES

Motorimoda Co., Ltd. has released a new collection of Ayrton Senna apparel, featuring a variety of designs including photographic prints. The release also includes a special collaboration collection with TAG Heuer, a brand Senna himself loved, offering various evocative items that celebrate his lasting legacy.

Motorimoda Co., Ltd. (Representative Director: Michinori Okabayashi) has launched sales for the new 'Ayrton Senna' apparel line. A wide variety of new arrivals have hit our shelves all at once, featuring photographic prints with his impressive gaze, as well as classic designs.

Furthermore, this time we are introducing special collaboration items with 'TAG Heuer'. Not only do these items pair perfectly with the brand's watch collection—which was favored by Senna, who expanded the possibilities of F1—but they are also deeply evocative items that recall the Senna who remains loved and remembered today.

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Ayrton Senna × TAG Heuer

Ayrton Senna TAG Heuer Premium Quilted Cap: ¥16,500

Ayrton Senna × TAG Heuer Oversized 'To Win' T-Shirt: ¥17,600

Ayrton Senna × TAG Heuer Oversized Helmet T-Shirt: ¥17,600

Ayrton Senna × TAG Heuer Oversized Racing T-Shirt: ¥17,600

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Ayrton Senna 2026 Collection

Ayrton Senna 12 Stripe T-Shirt: ¥9,900 Ayrton Senna 12 Pullover Hoodie: ¥18,700

Race T-Shirt: ¥11,000 World Champion T-Shirt: ¥9,900

Ayrton Senna Icon Hoodie: ¥22,000 Ayrton Senna Icon T-Shirt: ¥13,200

Relaxed Fit Logo Hoodie: ¥18,700 Relaxed Fit Logo T-Shirt: ¥9,900

Nacional Pullover Hoodie: ¥19,800 Nacional Ringer T-Shirt: ¥13,200

Formula One T-Shirt: ¥11,000 Seninha Face T-Shirt: ¥11,000

Seninha Face Junior T-Shirt: ¥9,900 Seninha Figure Junior T-Shirt: ¥9,900

F1 Debossed Curved Visor Cap: ¥9,900 Performance Nacional Cap: ¥11,000

Nacional Beanie: ¥9,900 Signature Keychain: ¥3,960 Helmet Keychain: ¥3,960

Stripe Keyring: ¥3,960 Lanyard: ¥3,960 Sticker Pack 2026: ¥2,200

Please enjoy the new Ayrton Senna arrivals at our stores.

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Retail Locations

・Pole Position by Motorimoda A Pit Shinonome Store 2F, A PIT AUTOBACS SHINONOME, 2-7-20 Shinonome, Koto-ku, Tokyo 135-0062 Hours: 9:00-22:00 TEL: 03-3528-0357

・Official Online Store https://www.motorimoda.com/

Planned Retail Locations

・Motorimoda Nagoya Store 2F, SA NAGOYABAY, 9-51 Kiba-cho, Minato-ku, Nagoya-shi, Aichi 455-0021 Hours: 10:00-19:00 TEL: 052-602-5646

Check our official Instagram and Facebook for the latest product arrival information and event details.

FACT BOX

Source: PR TIMES
Category: product_launch

Ayrton Senna | New Ayrton Senna apparel now available. Featuring a special collaboration collection with TAG Heuer.

⚡ Key Points

Ayrton Senna × TAG Heuer

Ayrton Senna 2026 Collection

Retail Locations

Planned Retail Locations

FACT BOX

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