Some Usagi Decides to Open a Store at JR Kyoto Isetan for Isetan Mitsukoshi Group's Sustainability Event 'think good ~Connecting with Kyoto, Continuing to Tomorrow~'
MOTHER EARTH Co., Ltd. will open a pop-up store for its Japanese experience-based select shop 'Some Usagi' at JR Kyoto Isetan from April 8 to 12, 2026. The pop-up is part of the sustainability event 'think good'.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:31
- 🤖 AI Analyzed: April 21, 2026 at 01:24 (326h 53m after Collected)
MOTHER EARTH Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Akira Hirooka; Re-editor: Shigeyoshi Mizushima) will open a store as the Japanese experience-based select shop [Some Usagi] at 'think good ~Connecting with Kyoto, Continuing to Tomorrow~', an event gathering young farmers and successors of Kyoto businesses, held from Wednesday, April 8, to Sunday, April 12.
## Concept of 'Some Usagi'
Some Usagi is a Japanese experience-based select shop that re-edits 'Japan from the past to the present' with modern sensibilities, allowing visitors to take home 'fun memories' through various experiences.
We reconstruct products with traditional craft and cultural backgrounds in ways that align with modern lifestyles—such as art, cosmetics, food, apparel, accessories, and everyday goods. Crossing diverse genres, we propose incorporating the charm of Japanese aesthetics and handiwork into everyday life.
Moreover, rather than just being a place to 'purchase goods', we operate primarily through our own stores, pop-ups, and events as spaces where people can take home 'fun memories' through experiences.
Touching the sensibilities of each visitor, we create time that generates new realizations and breathing room.
Some Usagi aspires to be an entity that continues to reinterpret Japanese culture and techniques in a manner appropriate for the current era while passing them on to the future.
Official Instagram: https://www.instagram.com/some_usagi
## 'think good ~Connecting with Kyoto, Continuing to Tomorrow~' Event Overview
An event introducing eco-friendly products and experiences, as well as culture rooted in the local community.
In the city of Kyoto, inherited skills, culture, and the wisdom of living in harmony with nature quietly breathe.
At this event, we will focus on brands and bearers of traditional culture engaged in sustainable initiatives in Kyoto and other regions, introducing their charm through products and experiences. By introducing initiatives passed down to the next generation—such as young farmers and successors of long-established companies—we convey hints leading to a sustainable future found in casual, everyday life.
■ Location: JR Kyoto Isetan 10th Floor Event Space
■ Event Period: Wednesday, April 8 - Sunday, April 12, 2026
■ 10F Event Space Operating Hours: 10:00 AM - 8:00 PM [Closes at 6:00 PM on the final day]
## Concept of 'Some Usagi'
Some Usagi is a Japanese experience-based select shop that re-edits 'Japan from the past to the present' with modern sensibilities, allowing visitors to take home 'fun memories' through various experiences.
We reconstruct products with traditional craft and cultural backgrounds in ways that align with modern lifestyles—such as art, cosmetics, food, apparel, accessories, and everyday goods. Crossing diverse genres, we propose incorporating the charm of Japanese aesthetics and handiwork into everyday life.
Moreover, rather than just being a place to 'purchase goods', we operate primarily through our own stores, pop-ups, and events as spaces where people can take home 'fun memories' through experiences.
Touching the sensibilities of each visitor, we create time that generates new realizations and breathing room.
Some Usagi aspires to be an entity that continues to reinterpret Japanese culture and techniques in a manner appropriate for the current era while passing them on to the future.
Official Instagram: https://www.instagram.com/some_usagi
## 'think good ~Connecting with Kyoto, Continuing to Tomorrow~' Event Overview
An event introducing eco-friendly products and experiences, as well as culture rooted in the local community.
In the city of Kyoto, inherited skills, culture, and the wisdom of living in harmony with nature quietly breathe.
At this event, we will focus on brands and bearers of traditional culture engaged in sustainable initiatives in Kyoto and other regions, introducing their charm through products and experiences. By introducing initiatives passed down to the next generation—such as young farmers and successors of long-established companies—we convey hints leading to a sustainable future found in casual, everyday life.
■ Location: JR Kyoto Isetan 10th Floor Event Space
■ Event Period: Wednesday, April 8 - Sunday, April 12, 2026
■ 10F Event Space Operating Hours: 10:00 AM - 8:00 PM [Closes at 6:00 PM on the final day]