Mos Burger Launches "Mos Lending Farm Project" to Contribute to Maintaining Farmland in Urban Areas, Opens "MOS FARM Tokyo Takashimadaira Farm"

Mos Food Services Co., Ltd. (President: Eisuke Nakamura, Headquarters: Shinagawa-ku, Tokyo), which operates Mos Burger, will open a community farm "MOS FARM Tokyo Takashimadaira Farm" in June 2026, utilizing the trial sounding※ initiative promoted by Itabashi Ward, Tokyo (Mayor: Ken Sakamoto) for the redevelopment of green spaces. "MOS FARM Tokyo Takashimadaira Farm" will be positioned as a "test farm," aiming for the full-scale deployment of the "Mos Lending Farm Project" that contributes to maintaining farmland in urban areas.

※ An initiative where businesses temporarily use public facilities to explore effective utilization methods.

Image of "MOS FARM Tokyo Takashimadaira Farm"

■ Background of the Initiative

While farmland has been on a long-term declining trend, particularly in urban areas, community farms used by general citizens (non-farmers) for leisure and food education are on the rise. According to the Ministry of Agriculture, Forestry and Fisheries' survey on community farm openings※, as of March 2025, there were 4,273 farms nationwide with a total area of 1,284 ha. Of these, the three major metropolitan areas of Kanto, Kinki, and Tokai alone account for approximately 80% of the total number of farms nationwide, with the Kanto region accounting for 50%. Despite high demand for community farms in urban areas, there is a shortage of actually available farms. The "Mos Lending Farm Project" was born from this need for community farms and is a new initiative adopted by Mos Food Services' internal new business creation project "Challenging 01." Through this project, we aim to create new value that connects "agriculture," "food," and "community."

※ Reference for "Survey on Community Farm Openings": https://www.maff.go.jp/j/nousin/kouryu/tosi_nougyo/s_joukyou.html

■ Future Prospects of This Project

The "Mos Lending Farm Project" will also serve as a "model farm" to visualize urban farmland utilization models. It aims to create new touchpoints with local farmers and landowners and to verify the potential for future expansion of a farmland network. In the future, we aim to create a new system that circulates "growing," "eating," and "connecting with the community," with the potential collaboration of Mos Burger stores, Mos's partner farmers, and Mos Farms nationwide. Specifically, we will pursue the possibilities of Mos's unique "food and agriculture circulation model," such as resource recycling using vegetable scraps from cut vegetables generated at stores, initiatives with stores using vegetables and flowers grown on the farms, and the creation of experiential opportunities connecting production sites with customers. As a new challenge to expand the "food" and "agriculture" assets that Mos Burger has cultivated beyond its stores, we will work to bring "eaters" and "growers" closer together and create spaces where people gather and connect with the community.

■ About Takashimadaira Green Space and Collaboration with Itabashi Ward

In March 2025, Itabashi Ward formulated the "Takashimadaira Green Space Redevelopment Policy," indicating a direction to "create a green and rich place that is the pride of Takashimadaira" while leveraging the "uniqueness of Takashimadaira Green Space." This time, the "Mos Lending Farm Project" has been adopted as a trial sounding for the effective utilization of Takashimadaira Green Space, leading to the birth of "MOS FARM Tokyo Takashimadaira Farm." We position "MOS FARM Tokyo Takashimadaira Farm" as a "test farm" to verify the potential of future urban lending and experiential farm businesses. Applications for lending farm plots are scheduled to begin sequentially from June 2026.

Mos Food Services signed a "Comprehensive Partnership Agreement on Regional Revitalization, etc." with Itabashi Ward, Tokyo, the birthplace of Mos Burger, in May 2023, to mutually cooperate in areas such as child-rearing, next-generation development, and tourism promotion. "MOS FARM Tokyo Takashimadaira Farm" will also include spaces that can be used for events, such as experiential farm areas that are not plot rentals. By encouraging wide use by local residents, we plan to develop programs for child-rearing and next-generation development.

< Implementation Overview >

■ Name: MOS FARM Tokyo Takashimadaira Farm

■ Green Space Usage Period: June to December 2026 (planned)

■ Location: Itabashi Ward Takashimadaira Green Space (common name: Maruta Park, Takashimadaira 9-chome 1)

■ Operation: Mos Food Services Co., Ltd.

■ Cooperation: Itabashi Ward

■ User Recruitment: From June 2026

※ Details such as the number of plots and usage conditions will be announced sequentially through bulletin boards in the park, social media, and various media outlets.

< Reference >

■ About the Internal New Business Public Contest "Challenging 01"

Since its founding, our company has always pursued business development with a spirit of entrepreneurship. In April 2021, amidst the threat of the novel coronavirus, we launched the internal new business public contest "Challenging 01" with the call to "step up" and "have entrepreneurship." Since then, 91 new business plans (as of the end of March 2026) have been submitted by many employees.

< Reference >

● Mos Food Services Corporate Site https://www.mos.co.jp/company/

● Mos Group's Environmental and Social Activities "Mos Forest" https://www.mos.jp/mori/

● Mos Official Online Store "Life with MOS" https://ec.mos.jp/