Mos Burger Signs "Challenge Partner Contract" with BMX Rider Rim Nakamura! New Commercial "Tobikiri na Shunkan" Featuring His Unique Super Skills to be Aired

Mos Food Service Co., Ltd. (President and Representative Director: Eisuke Nakamura, Headquarters: Shinagawa-ku, Tokyo), which operates Mos Burger, has signed a "Challenge Partner Contract" with BMX freestyle park rider Rim Nakamura (Affiliation: WingArc1st Inc.) (hereinafter referred to as "Nakamura").

Starting March 26 (Thursday), a new commercial titled "Tobikiri na Shunkan" will be released, featuring Nakamura demonstrating his ultimate super skill, the "Backflip Tailwhip to Tailwhip."

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About the Challenge Partner Contract

The "Challenge Partner Contract" was concluded due to the strong resonance between our company's philosophy of continuously creating new value through food since its founding, and Nakamura's "challenge" spirit of constantly tackling unprecedented skills in the world of BMX.

As a Japanese-born hamburger chain, Mos Burger continues to evolve through innovative product development while cherishing its commitment to "deliciousness, safety, and health." Since its founding, it has created many impactful products, such as the "Teriyaki Burger" and "Mos Rice Burger," which were the first of their kind released by a Japanese chain, and the "Mos Natsumi," which sandwiches ingredients between lettuce instead of buns.

Nakamura began BMX at the age of 3 and has been pursuing skills that "no one has done yet" and "are not common." As of March 2026, he is active in competitions both domestically and internationally, armed with a variety of tricks, including the highest difficulty maneuver "Backflip Tailwhip to Tailwhip," which only he has successfully landed in official competitions worldwide.

New Commercial "Tobikiri na Shunkan" Featuring Unique Super Skills!

In the new commercial "Tobikiri na Shunkan," released on March 26 (Thursday), Nakamura demonstrates his ultimate super skill, the "Backflip Tailwhip to Tailwhip." This trick is an action of the highest difficulty, involving a backflip with one rotation of the bike, a pause, and then another rotation. As of March 2026, Nakamura is the only person in the world to have successfully landed the "Backflip Tailwhip to Tailwhip." After successfully landing the trick, Nakamura takes a big bite of the "Tobikiri Cheese"! The "tobikiri" (extraordinary) deliciousness brings a smile to his face.

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