Morisawa Launches 'Sapporo-Based Corporate Value Concept Project' in Collaboration with Four Parties to Promote Regional Revitalization and Brand Value Creation

Key facts

  • Morisawa Launches 'Sapporo-Based Corporate Value Concept Project' in Collaboration with Four Parties to Promote Regional Revitalization and Brand Value Creation
  • Morisawa Inc., the City of Sapporo, the NoMaps Executive Committee, and the Graduate School of Social Design have launched a practical research project aimed at regional revitalization and corporate brand value creation starting from Sapporo.
  • Source: PR Times
  • Date: June 3, 2026

Direct answer

Morisawa Inc., the City of Sapporo, the NoMaps Executive Committee, and the Graduate School of Social Design have launched a practical research project aimed at regional revitalization and corporate brand value creation starting from Sapporo.

Citation
Morisawa Launches 'Sapporo-Based Corporate Value Concept Project' in Collaboration with Four Parties to Promote Regional Revitalization and Brand Value Creation (June 3, 2026), PR Times
Source
PR Times
Date
June 3, 2026
Morisawa Inc., the City of Sapporo, the NoMaps Executive Committee, and the Graduate School of Social Design have launched a practical research project aimed at regional revitalization and corporate brand value creation starting from Sapporo.
businessNQ 49/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 3, 2026 at 01:10
  • 🔍 Collected: June 2, 2026 at 16:20
  • 🤖 AI Analyzed: June 2, 2026 at 17:03 (42 min after Collected)
Morisawa Inc. (President: Akihiko Morisawa; Headquarters: Osaka) has partnered with the City of Sapporo (Mayor: Katsuhiro Akimoto), the NoMaps Executive Committee (Chair: Hiroyuki Ito), and the Graduate School of Social Design (President: Koji Yoshikuni) to launch the 'Sapporo-Based Corporate Value Concept Project.'

A joint press conference was held in Sapporo on June 2, 2026. This public-private co-creation project aims to refine brand value and generate new value from Sapporo. In an era of rapid environmental change and diversifying market values, consistent branding that clarifies an organization's purpose is essential. This six-month practical research program helps participants redefine their brand concepts and develop strategic brand plans based on their core philosophies and visions.

Morisawa is participating to support the brand value enhancement of regional companies. Leveraging its expertise in fonts and information design, the company will provide lectures on the role of fonts in branding and universal design for information. The project is funded by Morisawa's donation to the City of Sapporo through the Corporate Hometown Tax system.

The research program will run from August 2026 to January 2027, consisting of 10 sessions held in Sapporo and online, focusing on internal and external branding strategies.

FAQ

What are the benefits of the Corporate Hometown Tax system?

Companies can demonstrate social responsibility and receive tax incentives, while local governments gain access to private funding and expertise for regional development.

What are the key facts in this article?

Morisawa Inc., the City of Sapporo, the NoMaps Executive Committee, and the Graduate School of Social Design have launched a practical research project aimed at regional revitalization and corporate brand value creation starting from Sapporo.

What is the direct answer?

Morisawa Inc., the City of Sapporo, the NoMaps Executive Committee, and the Graduate School of Social Design have launched a practical research project aimed at regional revitalization and corporate brand value creation starting from Sapporo.

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