FREAK’S STORE Launches First Maternity Wear Series, Supported by Moririn’s 3D Tech and Production Expertise
Moririn Co., Ltd. supported the development of FREAK'S STORE's first maternity wear series. Utilizing 3D digital avatar technology, the company achieved high-precision designs that accommodate the complex body changes during pregnancy—a long-standing industry challenge. Based on a survey of 441 experienced mothers, the collection balances functionality and design for use from pregnancy through the postpartum period. Sales began in May 2026 via online stores.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 03:00
- 🔍 Collected: May 25, 2026 at 18:31
- 🤖 AI Analyzed: May 25, 2026 at 18:43 (11 min after Collected)
Moririn Co., Ltd., a specialized textile trading company, provided 3D digital technology and product planning/production support for FREAK'S STORE's first maternity wear series. Maternity clothing has long faced challenges in achieving design precision, as standard fit verification is difficult due to changing body shapes during pregnancy. Moririn solved this by utilizing 3D avatars of maternity body types, enabling clothes designed to be worn throughout pregnancy. By combining this with a proprietary survey of experienced mothers, the company developed a series equipped with functionality and design tailored to real-life use cases. The series has been available since May 2026 on the FREAK'S STORE official online store, 'Daytona Park,' and other online platforms.
Moririn responded to these challenges with 3D avatar technology. Based on average body type data for Japanese women, they created 3D avatars with maternity-period bust, waist, and hip dimensions as the standard. By realizing fit verification in digital space, the company enabled high-precision design while minimizing the number of prototypes.
For the planning phase, a survey was conducted among 441 mothers who have purchased and worn maternity wear. Their real feedback was reflected in the product's functional design and lineup.
This series is designed with an emphasis on long-term wearability from pregnancy through postpartum. Despite being maternity wear, it features a design that naturally fits into everyday styling.
- Organic Cotton Maternity Nursing T-shirt: ¥4,499 (incl. tax), features nursing access.
- Organic Cotton Maternity Self-cut Rib Skirt: ¥4,994 (incl. tax), adjustable length.
- Organic Cotton Maternity Self-cut Rib Pants: ¥5,995 (incl. tax), adjustable length.
Moririn responded to these challenges with 3D avatar technology. Based on average body type data for Japanese women, they created 3D avatars with maternity-period bust, waist, and hip dimensions as the standard. By realizing fit verification in digital space, the company enabled high-precision design while minimizing the number of prototypes.
For the planning phase, a survey was conducted among 441 mothers who have purchased and worn maternity wear. Their real feedback was reflected in the product's functional design and lineup.
This series is designed with an emphasis on long-term wearability from pregnancy through postpartum. Despite being maternity wear, it features a design that naturally fits into everyday styling.
- Organic Cotton Maternity Nursing T-shirt: ¥4,499 (incl. tax), features nursing access.
- Organic Cotton Maternity Self-cut Rib Skirt: ¥4,994 (incl. tax), adjustable length.
- Organic Cotton Maternity Self-cut Rib Pants: ¥5,995 (incl. tax), adjustable length.
FAQ
モリリンはFREAK'S STOREのマタニティウェア開発にどう関わりましたか？
3Dデジタル技術を活用して妊娠期の体型を再現したアバターを制作し、設計の精度向上と試作回数の削減を支援しました。また、企画生産も担当しました。
マタニティウェア開発においてどのような課題がありましたか？
妊娠中の体型変化が激しいため、通常の着用検証が困難であり、フィット感やシルエットの確認が長年の課題でした。
今回のシリーズはどのような特徴がありますか？
妊娠期から産後まで長く着用できるようデザインされており、オーガニックコットン天竺素材を採用しています。また、身体のラインを拾いすぎない設計や機能性が特徴です。
アンケート調査ではどのようなニーズが明らかになりましたか？
ストレッチ性、産後も着用できること、体型カバーが重視される傾向があり、サイズ調整のしやすさや締め付け感の少なさが求められていました。
どこで購入できますか？
2026年5月より、FREAK'S STORE公式オンラインストア「Daytona Park」及び各種オンラインストアにて販売中です。