Morinaga Milk Launches "Eating for Better Health" Project
Morinaga Milk has launched the "Eating for Better Health" project as part of its new corporate slogan, "Things I can do for my stomach today." Utilizing "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®," the company is collaborating with B2B partners to integrate health-supporting bacteria into everyday foods.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 22:02
- 🔍 Collected: May 25, 2026 at 13:31
- 🤖 AI Analyzed: May 25, 2026 at 13:41 (9 min after Collected)
Morinaga Milk has launched the "Eating for Better Health" project, supporting consumers' health through "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®," starting in April, with detailed initiatives to be shared from late May.
■ About the "Eating for Better Health" Project
To realize its corporate slogan "For Radiant Smiles," Morinaga Milk established a new corporate tagline, "Things I can do for my stomach today," which has been rolling out since March 31, 2026.
This project was born out of a desire to deliver the value embodied in this tagline to consumers, together with various B2B partners who offer everyday food products.
To provide health benefits easily through "the usual health in the usual foods," Morinaga will work with partners from various categories who resonate with this initiative to spread smiles to consumers.
■ Why "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®"?
Morinaga Milk has conducted years of research on bifidobacteria and lactic acid bacteria. This research led to the development of the heat-sterilized bacterial cells "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®."
"Shield Lactic Acid Bacteria®" supports daily health across all generations, while "Happiness Lactic Acid Bacteria®" encourages a positive mood and daily "Happy activities." These have been adopted in products from over 550 companies across diverse categories such as snacks, beverages, and seasonings. The feature is that one can incorporate wellness into their favorite foods without being tied to specific products or scenes.
Adoption of these bacteria is progressing not only in Japan but also overseas, and a new global logo has been created to accompany this expansion.
This logo will be deployed globally alongside food products and brands to convey Morinaga Milk's vision.
■ Co-creation with Partner Companies
These lactic acid bacteria cannot be spread by Morinaga Milk alone. By working with partners who empathize with the desire to make "eating healthier," these products reach the world and their value reaches the consumers.
Moving forward, Morinaga will regularly publish content such as case studies of these bacteria in use, messages from partner companies, interviews on product development backgrounds, and the latest topics to visualize corporate sentiments and spread smiles.
■ About the "Eating for Better Health" Project
To realize its corporate slogan "For Radiant Smiles," Morinaga Milk established a new corporate tagline, "Things I can do for my stomach today," which has been rolling out since March 31, 2026.
This project was born out of a desire to deliver the value embodied in this tagline to consumers, together with various B2B partners who offer everyday food products.
To provide health benefits easily through "the usual health in the usual foods," Morinaga will work with partners from various categories who resonate with this initiative to spread smiles to consumers.
■ Why "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®"?
Morinaga Milk has conducted years of research on bifidobacteria and lactic acid bacteria. This research led to the development of the heat-sterilized bacterial cells "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®."
"Shield Lactic Acid Bacteria®" supports daily health across all generations, while "Happiness Lactic Acid Bacteria®" encourages a positive mood and daily "Happy activities." These have been adopted in products from over 550 companies across diverse categories such as snacks, beverages, and seasonings. The feature is that one can incorporate wellness into their favorite foods without being tied to specific products or scenes.
Adoption of these bacteria is progressing not only in Japan but also overseas, and a new global logo has been created to accompany this expansion.
This logo will be deployed globally alongside food products and brands to convey Morinaga Milk's vision.
■ Co-creation with Partner Companies
These lactic acid bacteria cannot be spread by Morinaga Milk alone. By working with partners who empathize with the desire to make "eating healthier," these products reach the world and their value reaches the consumers.
Moving forward, Morinaga will regularly publish content such as case studies of these bacteria in use, messages from partner companies, interviews on product development backgrounds, and the latest topics to visualize corporate sentiments and spread smiles.
FAQ
森永乳業の新しいプロジェクト「“食べる”をもっと健やかに」とはどのような取り組みですか？
「シールド乳酸菌®」と「はぴねす乳酸菌®」を活用し、パートナー企業と共に菓子・飲料・調味料などの商品開発を行うことで、生活者へ手軽に日常的な健康をお届けするプロジェクトです。
「シールド乳酸菌®」と「はぴねす乳酸菌®」にはどのような特徴がありますか？
いずれも森永乳業が研究開発した加熱殺菌菌体です。「シールド乳酸菌®」は日々の健康を支えるもの、「はぴねす乳酸菌®」は前向きな気分や“はぴ活”を応援するものとして、多くの商品に採用されています。
プロジェクトに参加するパートナー企業はどのような役割を担いますか？
森永乳業の想いに共感し、それぞれのブランドや商品に乳酸菌を組み込むことで、生活者に新しい健康の価値を提供します。
森永乳業の新しい企業キャッチコピーは何ですか？
2026年3月31日より展開している「今日、おなかにできること。」です。
本プロジェクトを通じてどのような情報が発信されますか？
乳酸菌の活用事例、パートナー企業のメッセージ、商品開発の背景インタビュー、最新トピックスなどが定期的に配信されます。