Morinaga Milk to Release "MOW Uji Matcha ~Matcha x Milk~," Inspired by the Popular Matcha Latte, Nationwide for a Limited Time Starting May 11 (Monday)
Morinaga Milk Industry Co., Ltd. will release "MOW Uji Matcha ~Matcha x Milk~," a cup ice cream inspired by the popular matcha latte, nationwide for a limited time starting May 11 (Monday). Amidst a global matcha boom, the MOW Uji Matcha series has seen strong sales. This new product uses Uji Matcha from Marukyu Koyamaen and Morinaga condensed milk, offering a exquisite harmony of matcha and milk.
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- 📰 Published: April 28, 2026 at 20:00
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Morinaga Milk Industry Co., Ltd. will release "MOW Uji Matcha ~Matcha x Milk~" from its "MOW" cup ice cream series, nationwide for a limited time starting May 11 (Monday).
"MOW" is a cup ice cream that allows consumers to enjoy flavors that leverage the "distinctive deliciousness" of ingredients combined with the "richness" of milk. It is finished with a "Label Clean Recipe*1" to maximize the unique characteristics of the ingredients. Additionally, it employs a proprietary "Low-temperature Rapid Freezing Method" to achieve a smooth and fine-textured ice cream that melts in the mouth.
*1 This is our company's philosophy of manufacturing with the minimum necessary ingredients to bring out the natural taste of the ingredients.
In recent years, demand has rapidly expanded against the backdrop of a global matcha boom. In 2024, the export value of green tea, including matcha, recorded a significant growth of 36.4 billion yen, a 24% increase year-on-year*2.
Amidst this market environment, the "MOW Uji Matcha series" has been performing very well, with sales volume increasing by 110% year-on-year*3. In particular, the "Genmaicha Mix" launched last summer achieved strong results, with a 138% increase compared to the same month of the previous year within the series.
*2 Source: Ministry of Agriculture, Forestry and Fisheries "Trends in Green Tea Exports and Imports"
*3 Source: Our company's shipment results (April 2024 - September 2025)
The newly released "MOW Uji Matcha ~Matcha x Milk~" was developed with inspiration from the popular "matcha latte" flavor that gained popularity in cafes. It is an ice cream where you can enjoy the combination of two ingredients: a matcha ice cream with a balanced bitterness and umami, and MOW's unique milk ice cream, marbled together.
For the matcha ice cream, 100% stone-ground Uji Matcha from Kyoto Prefecture, produced by Marukyu Koyamaen, which has a history of about 300 years since the Genroku era, is used. Furthermore, by adding Morinaga condensed milk, it is finished in a "matcha latte" style that enhances the umami and slight bitterness of matcha while also providing a rich milk flavor.
Please enjoy the exquisite taste of "MOW Uji Matcha ~Matcha x Milk~," where the profound flavor unique to Uji Matcha harmonizes with the mellow richness of milk.
d21580-1460-c6a4930b3516a57ffeccbbaa5c0be7df.pdf
1. Product Features
<"MOW" Brand>
① It is a cup ice cream that allows consumers to enjoy flavors that leverage the "distinctive deliciousness" of ingredients combined with the "richness" of milk.
② It is finished with a "Label Clean Recipe*1" to maximize the unique characteristics of the ingredients.
③ It employs a proprietary "Low-temperature Rapid Freezing Method" to achieve a smooth and fine-textured ice cream that melts in the mouth.
<"MOW Uji Matcha ~Matcha x Milk~">
① It is an ice cream where you can enjoy the combination of two ingredients: a matcha ice cream with a balanced bitterness and umami, and milk ice cream, marbled together.
② For the matcha ice cream, 100% stone-ground Uji Matcha from Kyoto Prefecture, produced by Marukyu Koyamaen, which has a history of about 300 years since the Genroku era, is used.
③ Furthermore, by adding Morinaga condensed milk, it is finished in a "matcha latte" style that provides a rich milk flavor.
2. Product Overview
3. Contact Information
Customer Inquiries: Customer Service Center Toll-free 0120-082-749
Morinaga Milk Website: https://www.morinagamilk.co.jp/
"MOW" Brand Site: https://mow-ice.jp/
"MOW" Official SNS: https://x.com/mow_ice
End
"MOW" is a cup ice cream that allows consumers to enjoy flavors that leverage the "distinctive deliciousness" of ingredients combined with the "richness" of milk. It is finished with a "Label Clean Recipe*1" to maximize the unique characteristics of the ingredients. Additionally, it employs a proprietary "Low-temperature Rapid Freezing Method" to achieve a smooth and fine-textured ice cream that melts in the mouth.
*1 This is our company's philosophy of manufacturing with the minimum necessary ingredients to bring out the natural taste of the ingredients.
In recent years, demand has rapidly expanded against the backdrop of a global matcha boom. In 2024, the export value of green tea, including matcha, recorded a significant growth of 36.4 billion yen, a 24% increase year-on-year*2.
Amidst this market environment, the "MOW Uji Matcha series" has been performing very well, with sales volume increasing by 110% year-on-year*3. In particular, the "Genmaicha Mix" launched last summer achieved strong results, with a 138% increase compared to the same month of the previous year within the series.
*2 Source: Ministry of Agriculture, Forestry and Fisheries "Trends in Green Tea Exports and Imports"
*3 Source: Our company's shipment results (April 2024 - September 2025)
The newly released "MOW Uji Matcha ~Matcha x Milk~" was developed with inspiration from the popular "matcha latte" flavor that gained popularity in cafes. It is an ice cream where you can enjoy the combination of two ingredients: a matcha ice cream with a balanced bitterness and umami, and MOW's unique milk ice cream, marbled together.
For the matcha ice cream, 100% stone-ground Uji Matcha from Kyoto Prefecture, produced by Marukyu Koyamaen, which has a history of about 300 years since the Genroku era, is used. Furthermore, by adding Morinaga condensed milk, it is finished in a "matcha latte" style that enhances the umami and slight bitterness of matcha while also providing a rich milk flavor.
Please enjoy the exquisite taste of "MOW Uji Matcha ~Matcha x Milk~," where the profound flavor unique to Uji Matcha harmonizes with the mellow richness of milk.
d21580-1460-c6a4930b3516a57ffeccbbaa5c0be7df.pdf
1. Product Features
<"MOW" Brand>
① It is a cup ice cream that allows consumers to enjoy flavors that leverage the "distinctive deliciousness" of ingredients combined with the "richness" of milk.
② It is finished with a "Label Clean Recipe*1" to maximize the unique characteristics of the ingredients.
③ It employs a proprietary "Low-temperature Rapid Freezing Method" to achieve a smooth and fine-textured ice cream that melts in the mouth.
<"MOW Uji Matcha ~Matcha x Milk~">
① It is an ice cream where you can enjoy the combination of two ingredients: a matcha ice cream with a balanced bitterness and umami, and milk ice cream, marbled together.
② For the matcha ice cream, 100% stone-ground Uji Matcha from Kyoto Prefecture, produced by Marukyu Koyamaen, which has a history of about 300 years since the Genroku era, is used.
③ Furthermore, by adding Morinaga condensed milk, it is finished in a "matcha latte" style that provides a rich milk flavor.
2. Product Overview
3. Contact Information
Customer Inquiries: Customer Service Center Toll-free 0120-082-749
Morinaga Milk Website: https://www.morinagamilk.co.jp/
"MOW" Brand Site: https://mow-ice.jp/
"MOW" Official SNS: https://x.com/mow_ice
End