Yu Aoi, the New Face of Bihidas, Stars in New TV CM for 'Bihidas Yogurt W no Bifidus Kin', the First New Large Plain Yogurt in 17 Years - 'From My Gut, I Am'篇 to Air Nationwide from April 21 (Tue)!

Morinaga Milk Industry will launch 'Bihidas Yogurt W no Bifidus Kin,' which is the first*1 in Japan to have the functions of 'reducing belly fat' and 'improving the intestinal environment' through bifidobacteria, from the 'Bihidas Yogurt' series, nationwide on April 14, 2026 (Tuesday).

*1 Japan's first yogurt to be labeled with two functions, reducing belly fat (total abdominal fat, visceral fat) and improving the intestinal environment, with only bifidobacteria as the functional ingredient (Morinaga Milk Industry survey, December 2025).

With the launch of the new product, a new TV commercial 'From My Gut, I Am'篇 featuring actress Yu Aoi as the new CM character will begin airing nationwide from April 21 (Tuesday).

In the new TV CM 'From My Gut, I Am'篇, Ms. Aoi, who is in a good mood after buying this product, hums 'From my gut, I am feeling good.' Please pay attention to Ms. Aoi's charming expression that will make you smile.

TVCM Story

In the new TV CM 'From My Gut, I Am'篇, a cheerful Ms. Aoi appears, returning home happily after buying the new 'Bihidas Yogurt W no Bifidus Kin.' She is in such a good mood that on her way home, she stops by a park and rhythmically chants 'Bihidas W no Bifidus Kin' with children while playing with a kendama. When a high school student sitting on a swing asks her 'Why from the gut?' as she murmurs 'From my gut, I am feeling good,' she replies with a smile, 'I wonder why?' The following narration reveals that the secret lies in the 'reducing belly fat' and 'improving the intestinal environment' functions of the new 'Bihidas Yogurt W no Bifidus Kin.' The commercial concludes with a scene of Ms. Aoi showing a brilliant smile while deliciously enjoying the product. Please also pay attention to the charming sight of Ms. Aoi rhythmically playing kendama while chanting.

Filming Episode

Ms. Aoi arrived at the filming set in a cheerful mood, just like her character in the TVCM. She immediately befriended the child co-stars, and the filming started in a natural atmosphere as if they were truly playing in a park on a holiday. While playing kendama with the children between takes, Ms. Aoi's skills improved so much that by the end of the shoot, she could succeed in one try. There were also heartwarming moments where Ms. Aoi was seen laughing and talking with the children, making the filming as cheerful and full of smiles as the world of the TVCM itself.

New TVCM Cut Scenes

'From My Gut, I Am'篇