Customer Feedback Leads to Revival! "Enjoy Sukikuri Creamy Pineapple Flavor" Relaunches April 9th (Thursday)

Morinaga Milk Clinico Co., Ltd., the clinical nutrition division of the Morinaga Milk Industry Group, will launch the nutritional supplement drink "Enjoy Sukikuri Creamy Pineapple Flavor" on Thursday, April 9th.

According to the National Health and Nutrition Survey published by the Ministry of Health, Labour and Welfare, the proportion of elderly individuals aged 65 and over showing signs of malnutrition (BMI 20 or less) increased from 17.7% in Reiwa 5 to 19.5% in Reiwa 6, suggesting a worsening of nutritional deficiencies. For those with decreased food intake or unbalanced diets, nutritional supplement drinks can be utilized as a "convenient and sustainable means to support health."

"Enjoy Sukikuri Creamy," launched in 2017, is part of the "Enjoy Creamy" series that supports easy and delicious nutritional intake. It is characterized by its refreshing, zero-fat taste, making it a beverage that can be easily continued by those who dislike dairy flavors or prefer a light nutritional supplement. It deliciously supports daily nutritional intake for people who find themselves with increasing food waste, losing weight, or needing to supplement nutrition easily.

1. Background of the "Pineapple Flavor" Revival The "Pineapple Flavor" was a popular flavor since its launch in 2017. It was temporarily discontinued in 2024 due to the launch of other products. However, subsequently, numerous requests such as "I loved the pineapple flavor," "My mother drinks it but is sad the pineapple flavor is gone," and "We hope for the pineapple flavor's revival!" were received from users, their families, and medical/care professionals. Therefore, it is being revived with the same flavor as before.

2. Product Features "Enjoy Creamy" Series: Each package contains 7.5g of protein and 10 billion Shield Lactic Acid Bacteria®, providing a small-volume, high-calorie product for daily delicious nutritional intake.

"Enjoy Sukikuri Creamy": ① It has a refreshing taste that is easy to drink, even for those who dislike milk-based nutritional supplement drinks. (Contains some milk ingredients) ② It is zero-fat, low in phosphorus, and low in potassium.

3. Product Outline (Image included)

4. "Enjoy Creamy" Series Lineup (Image included)

5. References/Sources/Notes ※1 "National Health and Nutrition Survey (Reiwa 5)" (Ministry of Health, Labour and Welfare) [Link] "National Health and Nutrition Survey (Reiwa 6)" (Ministry of Health, Labour and Welfare) [Link] ※2 Shield Lactic Acid Bacteria®: Lactic acid bacteria selected from thousands of strains possessed by Morinaga Milk Industry, which "support health power." ※3 Compared to our product "Enjoy Creamy." ※4 Pre-sale only for medical and care facilities. General sales are scheduled to begin around June. The 4-variety assorted set is also expected to switch to include the pineapple flavor once current stock runs out (scheduled for July).

About Morinaga Milk Clinico Co., Ltd.: Established in 1978, Morinaga Milk Clinico Co., Ltd., part of the Morinaga Milk Industry Group, develops and sells foods for individuals whose nutritional needs cannot be met by regular meals alone. They are available for use by anyone, including those hospitalized, residing in nursing homes or care facilities, or living at home, through sales to medical and care facilities and mail order.

Customer Inquiries: Toll-free: 0120-52-0050 *Reception hours: Weekdays 10:00-16:30 (excluding Saturdays, Sundays, public holidays, year-end and New Year holidays, and May 1st) Website: https://www.clinico.co.jp

Morinaga Milk Industry Group, under its "Food and Well-being" pillar of the "Sustainability Mid-term Plan 2030," aims to "contribute to the health of 300 million people by delivering unique, high-quality value from the Morinaga Milk Industry Group," and is advancing product development that considers health challenges. ※5 Estimated number of people who will benefit from products contributing to the health of people worldwide from fiscal 2021 to fiscal 2030, calculated as reach (number of people), and the estimated number of participants in health promotion and nutrition education activities provided by our company.

Above. [PDF Link]