Morinaga Nyugyo Renews 'Variche' Chocolate & Vanilla and 'Variche' Chocolate & Strawberry, Launching Nationwide from April 13th (Mon)
Morinaga Nyugyo is launching a nationwide renewal of its "Variche" series, a cup ice cream offering a new experience of breaking thick chocolate with a spoon. The flavors have been enhanced for better chocolate pairing, and the package design is updated to stimulate the senses, aligning with experiential consumption trends.
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- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 09:46 (262h 15m after Collected)
The 'Variche' series is a new experiential cup ice cream where you eat it after breaking the thick chocolate with a spoon.
Since its limited release in the Tokai/Hokuriku area last March, it has received positive feedback on SNS and other platforms for the comfort of breaking the chocolate that covers the entire cup with a spoon and its addictive, ever-changing taste and texture. In September, the sales area was expanded to Western Japan. Furthermore, it was sold in limited quantities in the Eastern Japan area in December, and with this renewal, it will be available nationwide.
In this renewal, while keeping the characteristic chocolate as is, the ice cream flavor has been revised. By adding a gorgeous aroma and richness, the compatibility with chocolate is further enhanced, allowing you to enjoy a more balanced deliciousness.
In addition, the package design has been changed to intuitively convey excitement before eating, related to the unique experience of breaking it yourself.
In recent consumer trends, not only deliciousness but also experiential foods that stimulate the five senses are gaining popularity.
Enjoy a delightful moment through the eating experience of the 'Variche' series, where the pleasant "crack!" sound and the diverse tastes and textures with each spoonful will keep you hooked.
1. Renewal Points
① While the chocolate remains the same, the ice cream portion has been improved by pursuing compatibility with chocolate, enhancing its fragrant aroma and richness, resulting in a more satisfying taste.
➁ The package design has been revamped to intuitively convey the experiential value and quality of breaking and eating it through sight and sound.
2. Product Features
< 'Variche' Series >
① A new experiential cup ice cream where you break the thick chocolate covering the top surface with a spoon.
② The ice cream also contains plenty of chocolate of various sizes, making each spoonful addictive with its changing taste and texture, allowing you to enjoy the luxurious chocolate until the very last bite.
③ From opening the lid to finishing, you can enjoy a delightful moment through the unique eating experience of Variche.