Morinaga Milk Industry will release limited-edition Pokemon-themed packaging for three popular items in the 'Kraft Slice Cheese' series—'Kraft Slice Cheese,' 'Kraft Melting Slice Cheese,' and 'Kraft Rich Melting Slice'—starting from early April 2026, nationwide. The Pokemon franchise celebrated its 30th anniversary on February 27, 2026. The 'Kraft Slice Cheese' series uses a unique 'Rich Umami Manufacturing Method' to provide a solid taste of cheese'sコク (umami/richness) and aroma. In this campaign, Pikachu will appear on 'Kraft Slice Cheese,' Snorlax on 'Kraft Melting Slice Cheese,' and Eevee on 'Kraft Rich Melting Slice.' Additionally, various Pokemon are featured on the inner packaging, providing an exciting and fun time every time they are opened for cooking.
FACT BOX
- Source: PR TIMES
- Category: product_launch