~Hydrate and Replenish Salt While Achieving "Instant Cool Down"~ (Based on Sodium Chloride Equivalent) "Ice Box <Salty Lychee>" Re-released on June 15 (Monday) via Drugstore Route

Key facts

  • ~Hydrate and Replenish Salt While Achieving "Instant Cool Down"~ (Based on Sodium Chloride Equivalent) "Ice Box <Salty Lychee>" Re-released on June 15 (Monday) via Drugstore Route
  • Morinaga & Co. will re-release "Ice Box ", which was popular last year, starting June 15, 2026, exclusively through drugstores. This product is designed for quick cool-down and replenishment of water and salt lost through sweat, aligning with the growing focus on "pre-cooling" for heatstroke prevention.
  • Source: PR Times
  • Date: June 10, 2026

Direct answer

Morinaga & Co. will re-release "Ice Box ", which was popular last year, starting June 15, 2026, exclusively through drugstores. This product is designed for quick cool-down and replenishment of water and salt lost through sweat, aligning with the growing focus on "pre-cooling" for heatstroke prevention.

Citation
~Hydrate and Replenish Salt While Achieving "Instant Cool Down"~ (Based on Sodium Chloride Equivalent) "Ice Box <Salty Lychee>" Re-released on June 15 (Monday) via Drugstore Route (June 10, 2026), PR Times
Source
PR Times
Date
June 10, 2026
Morinaga & Co. will re-release "Ice Box <Salty Lychee>", which was popular last year, starting June 15, 2026, exclusively through drugstores. This product is designed for quick cool-down and replenishment of water and salt lost through sweat, aligning with the growing focus on "pre-cooling" for heatstroke prevention.
新製品出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 10, 2026 at 20:00
  • 🔍 Collected: June 10, 2026 at 11:21
  • 🤖 AI Analyzed: June 12, 2026 at 16:52 (53h 30m after Collected)
Morinaga & Co., Ltd. (Minato-ku, Tokyo; President & COO Shin'ya Mori) announced the limited-time re-release of "Ice Box " from its cup-type crushed ice "Ice Box" brand, which was well-received last year. The product will be available through drugstore channels starting Monday, June 15, 2026. "Ice Box " is a crushed ice with a refreshing salty lychee flavor, perfect for a body that has been sweating. It allows for quick cool-down and replenishes water and salt (based on sodium chloride equivalent) lost through sweat. In recent years, summers with temperatures exceeding 40°C have become more frequent. Amidst this, the Japan Meteorological Agency has designated days with maximum temperatures of 40°C or higher as "extreme heat days," highlighting the increasing importance of heat countermeasures. Furthermore, a concept called "pre-cooling," which involves cooling the body's core temperature before activity, is gaining attention as a new heat mitigation strategy. Since ice can cool the body more efficiently than water, "Ice Box" is recommended for times when quick cool-down is desired. The "Ice Box" brand is highly popular as an item for heat countermeasures. By launching "Ice Box ," which can be enjoyed refreshingly even in severe heat, Morinaga & Co. aims to support the wellness of all generations. ■ Product Features of "Ice Box " - Refreshing salty lychee flavor with a clean aftertaste. - Contains sodium, vitamin C, and citric acid for hydration and salt replenishment*. (*Based on sodium chloride equivalent). - "Hypotonic quality" with low concentrations of sugar and sodium, designed for rapid absorption even when dehydrated from sweating. - 14 kcal per cup. Reference Information Product Features of "Ice Box ", the flagship product: - Refreshing grapefruit flavor with a clean aftertaste. - Contains sodium, vitamin C, and citric acid. - "Hypotonic quality" with low concentrations of sugar and sodium, designed for rapid absorption even when dehydrated from sweating. - 15 kcal per cup. - 6% fruit juice. ■ Points why "Ice Box " and "Ice Box " are recommended for heat countermeasures: ✓ Functionality perfect for when you sweat: - For quick hydration: "Hypotonic quality" is designed for rapid water absorption even when dehydrated from sweating. - Nutrients: Contains sodium, vitamin C, and citric acid, perfect for when you sweat. - Instant cool-down: Being ice, it efficiently cools the body. ✓ Delicious refreshment: - Enjoy a crisp, refreshing taste and a satisfying crunchy texture. - Delicious as is, or by adding your favorite beverages for heat countermeasures. ✓ Low calorie, so you can enjoy it daily for heat countermeasures without guilt. ■ Recommended ways to incorporate it into your daily heat countermeasures deliciously: - Add your favorite beverages like sparkling water or tea. - As a dessert after breakfast. - Carry it in a tumbler for before sports. ■ SNS Campaign to Support Those Working Hard Despite the Heat We are implementing initiatives to support heat countermeasures through "Ice Box" for people active in harsh heat environments. In the first phase, we will launch the "Cheering for Those Working Hard Against the Heat" campaign targeting individuals working in demanding outdoor and indoor conditions, children engaged in sports, and those who support them. Through this campaign, we aim to provide opportunities for practicing heat countermeasures in workplaces and practice sites, fostering habits and raising awareness. ① Ice Box Supports Your Work Target: Companies wishing to support their employees working in the heat. Period: June 15 (Mon) - June 30 (Tue) Application: Apply by filling in the required information on the application form on the official Morinaga Ice X account. Winners: 10 companies Prize: Ice Box Mini Freezer (10L) + 1 case (20 bottles) of Ice Box ② Ice Box Supports Your Efforts and Those Who Watch Over You Target: Representatives supporting sports teams (coaches, parents, staff, etc.). Period: June 15 (Mon) - June 30 (Tue) Application: Apply by filling in the required information on the application form on the official Morinaga Ice X account. Winners: 5 teams Prize: 2 cases (40 bottles) of Ice Box Official Morinaga Ice X: https://x.com/MorinagaIce

FAQ

What are the effects of "Ice Box <Salty Lychee>"?

It replenishes water and salt lost through sweat and provides a quick cool-down effect using ice. It is characterized by its low calorie count and refreshing taste.

Why is it being re-released in drugstores?

With increasing demand for heat countermeasures, re-releasing through the easily accessible drugstore channel allows the product to reach more consumers conveniently.

What is "hypotonic quality"?

It refers to a quality designed with an osmotic pressure close to body fluids, allowing for rapid water absorption even when dehydrated from sweating.

What can be won in the SNS campaign?

Prizes include a mini freezer and Ice Box set for companies, and cases of Ice Box for sports teams.

Is this product effective for heatstroke prevention?

It is expected to aid in heatstroke prevention through hydration, salt replenishment, and cool-down effects. However, for severe heatstroke, professional medical attention is necessary.

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