Morinaga Confectionery to Launch Limited-Edition 'Amazake <Ume>' on May 26, Offering Refreshing Summer Hydration
Morinaga Confectionery will launch 'Amazake <Ume>,' a limited-edition beverage from its market-leading 'Morinaga Amazake' line, on May 26. The drink, which replenishes hydration, salt, and sugar, features a refreshing blend of sake lees, rice koji, and plum juice.
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- 📰 Published: May 19, 2026 at 20:00
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Morinaga Confectionery Co., Ltd. announced the launch of 'Amazake ,' a limited-edition addition to its 'Morinaga Amazake' lineup, which holds the top share in the amazake market. The new drink allows for the simultaneous replenishment of hydration, salt, and sugar.
The product uses two carefully selected domestically produced fermented ingredients: sake lees and rice koji. It highlights the subtle acidity and fragrant aroma of plum juice. By layering the richness of sake lees and the gentle sweetness of rice koji with a refreshing plum flavor, Morinaga has created a drink that is pleasant to consume even in hot weather.
Key Features:
- Limited-edition design capturing the refreshing feel of the plum season.
- Uses two domestically produced fermented ingredients: sake lees and rice koji.
- Contains plum juice (1%) for subtle acidity and a fragrant aroma.
- Designed to replenish hydration, salt, and sugar, making it easy to drink in hot seasons.
- Refreshing aftertaste.
- Supported product under the 'Heatstroke Prevention Call-out Project'.
FAQ
Where can I buy Morinaga's 'Amazake <Ume>'?
It will be available for a limited time at retailers nationwide starting May 26 (Tue).
What are the benefits of drinking this amazake?
This product helps replenish hydration, salt, and sugar, supporting health and heatstroke prevention during hot weather.
Is this suitable for beginners?
Yes, it has a refreshing finish thanks to the plum juice, making it enjoyable for beginners and all ages.