This Year's Limited Release of "Ita Choco Ice <Summer Limited>" with a Rich Chocolate Flavor and Refreshing Aftertaste! Station Ads Evoking Summer Coolness to Launch in June, Plus an X Campaign with Amazon Gift Card Prizes

Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and COO, Shinya Mori) will release the summer-exclusive quality of its "Ita Choco Ice," a chocolate bar-shaped ice cream that allows you to fully enjoy plenty of chocolate with its crisp, thick texture and refreshing vanilla ice cream, for a limited time starting in late May. This product has been well-received every year. The summer-exclusive quality is designed to be delicious even in the hot summer by changing the blend ratio of chocolate and fats and reducing the sweetness of the vanilla ice cream for a refreshing aftertaste. For this fourth year of release, we have created posters that will make you want to eat "Ita Choco Ice " in the hot season. Starting in late June, when temperatures rise, these posters will be displayed in places that evoke summer coolness, such as near air conditioners at stations and in platform waiting rooms, perfectly matching the design. Additionally, we plan to release a web video and launch an X campaign starting June 22. We aim to invigorate the ice cream market with this summer-exclusive ice cream and deliver coolness and smiles to our customers with a refreshing design that expresses the feeling of "Ita Choco Ice ." ■ Product Features - Enjoy a crisp texture and smooth melt-in-your-mouth feel. - The moderately sweet and refreshing vanilla ice cream complements the chocolate. - It looks just like a chocolate bar candy. - It has a more refreshing aftertaste than the regular quality. Air conditioner ad / Waiting room ad *Images are for illustration purposes. ■ Transit Advertising Overview 〇 Locations: ① Ebisu Station: On-platform air conditioner ads Period: June 22 (Mon) - June 28 (Sun), 2026 ② Three stations in Tokyo: On-platform waiting room ads Period: June 22 (Mon) - July 21 (Tue), 2026 *Design patterns vary by location. *Please refrain from inquiring with station staff. ■ Poster Designs (8 types in total) ■ Web CM A web CM will be released on the official Morinaga & Co. YouTube account starting June 22 (Mon). This video expresses the feeling of "Ita Choco Ice " with cool, summery visuals. ■ X Campaign We will hold an X Follow & Repost campaign where you can win Amazon gift cards. 〇 Application Periods ① June 22 (Mon) - June 28 (Sun), 2026, 23:59 ② June 29 (Mon) - July 5 (Sun), 2026, 23:59 ③ July 6 (Mon) - July 12 (Sun), 2026, 23:59 ④ July 13 (Mon) - July 19 (Sun), 2026, 23:59 〇 How to Apply (1) Follow the Morinaga Ice official X account (@MorinagaIce) Morinaga Ice official X account URL: https://x.com/MorinagaIce (2) Repost the target post to complete your application. Your chances of winning double if you reply with the designated hashtag and your thoughts on the product. 〇 Prizes 11 winners per round (1 Amazon gift card worth 10,000 yen, 10 Amazon gift cards worth 1,000 yen) ■ The Secret to Ita Choco Ice's Deliciousness ① Crisp and Smooth Texture The pleasant crispness and the smooth, instant melt-in-your-mouth feel are due to our focus on the melting temperature of the chocolate. Morinaga's special formulation allows you to enjoy these two contradictory textures. ② Rich Cacao Flavor The chocolate is a blend of several types. One of them is Belgian chocolate*, rich in cacao flavor, allowing you to enjoy an authentic chocolate taste. *2% of the product. ③ Refreshing and Smooth Vanilla Ice Cream This vanilla ice cream was developed to be enjoyed with plenty of chocolate. It has a moderately sweet and exquisite milky taste that complements the chocolate. The smooth texture is achieved by controlling the size of the ice crystals in the ice cream. It's a vanilla ice cream designed with the perfect balance with chocolate in mind. (Image caption) Left is chocolate for confectionery, right is chocolate for ice cream. They melt differently at different temperatures.