Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; Representative Director President COO Shinya Mori) will release "in Jelly Energy EX-COOL," a jelly drink characterized by a lasting, powerful mint cooling sensation, for a limited time starting Tuesday, May 19th, at convenience stores nationwide. This product is aimed at meeting refreshment needs for those who want to "change their mood and reset" during work or study.

In recent years, with changes in working styles and the spread of business efficiency, there has been a growing awareness of focusing on work and study within limited time, while also taking effective breaks to maintain a good work-life balance.

"in Jelly Energy EX-COOL" is a new energy jelly that offers the value of "satisfying a small hunger × lasting powerful cooling sensation." It combines a mint cooling sensation that lasts even after drinking with energy to connect to the next activity, making it ideal for restarting during work or study, as well as for sports scenes before and after exercise. Its easy-to-drink cider mint flavor is designed to be enjoyed by mint lovers.

We hope to bring smiles to our customers with the launch of "in Jelly Energy EX-COOL," a refreshing cider mint flavored product that is perfect for when you want to switch gears or refresh.

"in Jelly Energy EX-COOL" Product Features

* Refresh your mood with a lasting, powerful mint cooling sensation * Charge energy to connect to your next activity * Contains 28mg of GABA * Contains glucose * Easy-to-drink cider mint flavor

Background of Release

Amidst increasing awareness of "work-life balance" and "efficiency" in work, the importance of refreshment is once again gaining attention, and there is an expanding demand for mint-based products in refreshment scenes. Against this background, we focused on the cooling sensation of mint and decided to launch "in Jelly Energy EX-COOL," which allows consumers to experience "satisfying a small hunger × powerful cooling sensation."

Recommended Ways to Drink and Scenes

* During breaks from work or study, for a change of pace when concentration breaks * For refreshment before/after sports or during sports * For a change of pace after a bath, or during outdoor activities/leisure * Enjoy a stronger cooling sensation by drinking it chilled

Product Overview

FACT BOX

  • Source: PR TIMES
  • Category: New Product