Further Power-Up in its 10th Year! Supporting Hardworking High School Students with "in Jelly" Donations – "Bokou ni in Jelly 2026"

Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; Representative Director, President COO Shin'ya Mori) will launch the "Fure Fure, Bokura Bokou ni in Jelly 2026" campaign on Tuesday, May 12th, to support hardworking high school students nationwide through its "in Jelly" brand, which aims to maintain the health and positively support the daily lives of busy modern people.

"Bokou ni in Jelly" began in 2016 as a project to donate "in Jelly" to high school club members, and this year marks its 10th anniversary. To date, it has provided donations to a total of 5,000 clubs (180,000 units). In 2026, the campaign will be powered up to allow donations not only to clubs but also to entire schools, delivering "in Jelly" to 500 clubs and 20 schools nationwide. Simultaneously, a WEB-CM calling for applications will also be released.

■ "Fure Fure, Bokura Bokou ni in Jelly 2026" Campaign Overview

・Overview: "in Jelly" will be freely presented as a "donation" to 500 clubs and 20 schools nationwide, selected by votes from high school students and alumni (OBOG).

・Special Website: https://www.morinaga.co.jp/in/know/bukatsu/

・Application Period: Tuesday, May 12, 2026, to Thursday, June 11, 2026, 23:59

・How to Apply: From the special website (donation platform), anyone, including OB/OG, guardians, and teachers, can vote for the school or club they wish to support, targeting approximately 5,000 high schools nationwide (including part-time and correspondence schools).

・Prizes: From schools that receive 10 or more votes, 500 clubs will be randomly selected to receive "in Jelly Energy" (1 case, 36 units), and 20 schools will receive "in Jelly" for all students*1 free of charge. *1 The total number of units distributed will be 12,000.

*The higher the number of votes, the higher the chance of winning.

*The donation of "in Jelly Energy" to winning schools will be shipped only to schools that have been contacted by the secretariat for confirmation and have approved the regulations and agreement. Please note that if confirmation cannot be obtained or the regulations are not agreed to, the winning right will be invalidated.

■ WEB-CM Overview

・Overview: The story follows a protagonist from the after-school club who becomes responsible for the school festival and gathers friends. While distributing "in Jelly," they bravely call out to many friends, increase their仲間 (companions), and strive to make the school festival a success. Enjoy the vertical Vlog-style video. This commercial features a music tie-up with the four-member rock band PURPLE BUBBLE. Together with their new song "Ikinuku," it supports everyone working hard in their student lives.

・Title: Morinaga in Jelly "Fure Fure, Bokura Bokou ni in Jelly 2026"

・Release Date: Tuesday, May 12, 2026

・WEB URL: https://www.youtube.com/@in_jelly_morinaga

*Available on the in brand official YouTube channel from 0:00 AM on Tuesday, May 12th.

・Artist providing music: PURPLE BUBBLE

・Song Title: Ikinuku

WEBCM

■ "PURPLE BUBBLE" Profile

PURPLE BUBBLE

A four-member rock band formed in May 2024, consisting of K-taring (Vo&G), Seki (G), Ryusei (B&Cho), and Arashimaru (Dr). With the concept of "blowing away your melancholy," they shake listeners' emotions with nostalgic and comfortable melodies, fresh guitar rock sounds, and unadorned, straightforward phrases. Their song "Nutmeg," released in January 2025, became a viral hit mainly on Spotify and TikTok, recording over 10 million total plays. In 2026, they successfully held their first solo live concert and a 2nd-anniversary solo live concert, and it has been decided that they will debut from Toy's Factory in the autumn of the same year.