Further Powered Up in its 10th Year! Supporting Hardworking High School Students with "in Jelly" Giveaways - "in Jelly for My Alma Mater 2026"

Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo, Representative Director COO: Shin'ya Mori) announced today the launch of the "Fure Fure, Bokura in Jelly for My Alma Mater 2026" campaign on May 12th (Tuesday). This initiative, under the "in Jelly" brand, aims to positively support the health maintenance and daily lives of busy modern individuals by cheering on hardworking high school students across Japan.

The "in Jelly for My Alma Mater" project, which allows for "in Jelly" donations to high school club members, began in 2016 and celebrates its 10th anniversary this year. To date, it has provided donations to a total of 5,000 clubs (180,000 units). In 2026, the campaign will be further powered up to include not just club activities, but also entire schools, delivering "in Jelly" to 500 clubs and 20 schools nationwide. Additionally, a WEB-CM calling for applications will be released simultaneously.

"Fure Fure, Bokura in Jelly for My Alma Mater 2026" Campaign Overview

・Overview: Based on votes from high school students and alumni (OB/OG), "in Jelly" will be given away for free as a "donation" to 500 clubs and 20 schools nationwide.

・Special Website: https://www.morinaga.co.jp/in/know/bukatsu/

・Application Period: May 12, 2026 (Tuesday) – June 11, 2026 (Thursday) 23:59

・How to Apply: Anyone, including OB/OG, parents, and teachers, can vote for the school and club they wish to support from approximately 5,000 high schools nationwide (including part-time and correspondence schools) via the special website (donation platform).

・Prizes: From schools that receive 10 or more votes, 500 clubs will be selected by lottery to receive "in Jelly Energy" (1 case containing 36 units), and 20 schools will receive enough "in Jelly" for all students*1 for free. *1 The total number of distributed units will be 12,000.

*The more votes received, the higher the chance of winning.

*The "in Jelly Energy" will be sent to the winning schools only after the campaign secretariat contacts them for confirmation and they approve the terms and conditions. Please note that if confirmation cannot be obtained or if the terms are not agreed to, the right to win will be invalidated.

WEB-CM Overview

・Overview: The story follows a main character from an after-school club who becomes responsible for the school festival and gathers friends. While distributing in Jelly, they bravely call out to many friends, gather more comrades, and strive to make the school festival a success. Enjoy the vertical vlog-style video. This commercial features a music tie-up with the four-member rock band PURPLE BUBBLE and their new song "Ikinuku," supporting everyone working hard in their student lives.

・Title: Morinaga in Jelly "Fure Fure, Bokura in Jelly for My Alma Mater 2026"

・Release Date: May 12, 2026 (Tuesday)

・WEB URL: https://www.youtube.com/@in_jelly_morinaga

*Available on the in brand official YouTube channel after 0:00 AM on May 12 (Tuesday).

・Music Provider Artist: PURPLE BUBBLE

・Song Title: Ikinuku

WEBCM

"PURPLE BUBBLE" Profile

PURPLE BUBBLE

A four-member rock band formed in May 2024, consisting of K-taring (Vo&G), Seki (G), Ryusei (B&Cho), and Arashimaru (Dr). With the concept of "blowing away your melancholy," they shake listeners' emotions with nostalgic and pleasant melodies, fresh guitar rock sounds, and unadorned, straightforward phrases. Their song "Nutmeg," released in January 2025, became a viral hit mainly on Spotify and TikTok, accumulating over 10 million total plays. In 2026, they successfully held their first solo live concert and 2nd anniversary solo live concert, and it has been decided that they will debut from TOY'S FACTORY in the autumn of the same year.

Product Overview

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