Morinaga & Co. Corporate Commercial "Happy Time" Episode Depicting Happy Moments Created by Deliciousness Begins Broadcasting on April 5th

Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; Representative Director, President & COO: Shin'ya Mori) will begin broadcasting its corporate TV commercial "Happy Time" on April 5 (Sunday), which conveys the company's stance of pursuing "wellness," including what the company considers "mental health."

Morinaga & Co. Group aims to create "smiles" for its customers under the purpose of "continuing to create healthy food loved across generations and connecting the smiles of people worldwide to the future."

Furthermore, as its vision for 2030, it has set the 2030 Vision: "Morinaga & Co. Group will be reborn as a Wellness Company in 2030." It defines wellness as "a state of pursuing and realizing a rich and brilliant life based on a vibrant mind, body, and environment," and aims to be a company that continues to provide three values: mental health, physical health, and environmental health.

This commercial humorously expresses the happiness created by eating "Hi-Chew" as a happy time where one's body floats with deliciousness, thereby conveying the company's stance of pursuing "wellness," including what it considers "mental health."

TV Commercial Overview Title: "Happy Time" Episode Broadcast Start Date: April 5 (Sunday) Broadcast Area: Nationwide *Also available on Morinaga & Co.'s official YouTube channel. https://www.youtube.com/watch?v=MM4HNRsmdIg