Koeda 55th Anniversary: Elegant Black Tea Aroma and Crispy Texture 'Koeda <Royal Milk Tea>' Launches Tuesday, April 21 - 'Take a Crispy Break with Koeda' Campaign Starts
To celebrate the 55th anniversary of 'Koeda', Morinaga & Co., Ltd. is launching 'Koeda <Royal Milk Tea>' for a limited time starting April 21, accompanied by a receipt-based gift campaign.
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- 📰 Published: April 7, 2026 at 20:00
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Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and COO: Shinya Mori) will release 'Koeda ', which offers the elegant aroma of black tea, for a limited time starting Tuesday, April 21, celebrating the 55th anniversary of the long-selling chocolate brand 'Koeda'.
By blending black tea powder into milky white chocolate, we have achieved a royal milk tea aroma that gently spreads with every bite. Furthermore, the combination of two types of ingredients, puffs and biscuits, allows you to enjoy the harmony of a light, crispy texture and chocolate.
In conjunction with the launch, we will also hold the 'Take a Crispy Break with Koeda' campaign, where purchasers of Koeda can win a Giant Koeda Relaxation Cushion (1 winner) or 500 yen worth of the selectable digital point 'Digico' (70 winners) by lottery.
Through the launch of 'Koeda '—perfect for a spring tea time where milky chocolate and the aroma of black tea gently spread—and the accompanying campaign, we will continue to provide smiles to our customers.
Koeda
- A refined royal milk tea-flavored chocolate that blends black tea powder into milky white chocolate, allowing the scent of black tea to gently waft through.
- Achieves a light, crispy texture by using puffs and biscuits as ingredients.
- Designed in bite-sized twig shapes, making it easy to eat during tea time or for a quick snack.
About the 'Take a Crispy Break with Koeda' Campaign
We are holding a campaign where purchasers of eligible Koeda products can win luxurious prizes by lottery.
■How to Apply
Take a photo of your receipt showing the purchase of 2 or more eligible products and upload it from the special website to apply. Please ensure that at least one of the eligible products purchased is Koeda . *For , either the 44-stick box or the Tea Time Pack is acceptable.
From those who apply, the following will be drawn by lottery:
Course A: Giant Koeda Relaxation Cushion (1 winner)
Course B: 500 yen worth of selectable digital point 'Digico' (70 winners)
■Eligible Products
44 sticks: Koeda
101g: Koeda Tea Time Pack
44 sticks: Koeda
100g: Koeda Tea Time Pack
■Application Period
Tuesday, April 21, 2026 - Monday, June 22, 2026, 23:59
■Receipt Validity Period
For purchases made from Tuesday, April 21, 2026 - Monday, June 22, 2026
■Special Campaign Website
URL: https://www.morinaga.co.jp/koeda/spring-cp2026