Flavor is a secret! Enjoy guessing with "Mystery Hi-Chew Amazonian Mysterious Fruit Flavor" new release on Amazon from April 14th (Tuesday)
Morinaga & Co., Ltd. will launch a new limited-edition product, "Mystery Hi-Chew Amazonian Mysterious Fruit Flavor," on Amazon from April 14, 2026. This product encourages consumers to guess the flavor, which is not disclosed on the packaging, adding an element of fun. A social media campaign will also be held to celebrate the launch.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 16, 2026 at 00:05 (343h 17m after Collected)
Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; Representative Director and COO: Shinya Mori) will launch a new limited-edition soft candy, "Mystery Hi-Chew Amazonian Mysterious Fruit Flavor," on Amazon from April 14 (Tuesday). This product offers the excitement of not knowing the flavor until you eat it, building on the pleasant texture and juicy taste of "Hi-Chew." The product does not specify the fruit flavor on the package, instead providing the hint "Amazonian mysterious fruit" in the product name, allowing customers to enjoy "guessing the answer" by tasting it. By launching this playful product, which offers the uniqueness of being able to buy "Amazonian mysterious fruit flavored Hi-Chew" on Amazon and the fun of "guessing the flavor," we aim to bring smiles to our customers.
Product Features:
- Hi-Chew that allows you to "solve a mystery" by not knowing the flavor until you eat it (the answer is written on individual wrappers).
- Amazonian mysterious fruit flavored Hi-Chew.
- You can enjoy "solving the mystery" with friends and family.
- The package design is inspired by the Amazon jungle and a treasure chest. The box containing 10 bags is inspired by a wooden box for fruit transportation.
Product Overview:
Product Name: Mystery Hi-Chew Amazonian Mysterious Fruit Flavor
Contents: 32g *Sold as one box (32g x 10 bags)
Suggested Retail Price: 200 yen (excluding tax) *Selling unit 2000 yen (excluding tax)
Release Date: April 14, 2026 (Tuesday) - Limited quantity (while supplies last)
Sales Route: Amazon
Target: 20-40s
Launch Commemoration X (formerly Twitter) Follow & Repost Campaign:
Follow Morinaga & Co. official (@morinaga_angel) on X (formerly Twitter), write the fruit name of the flavor, and quote repost the corresponding post. 10 winners who guess the flavor correctly will receive one box (10 bags) of "Mystery Hi-Chew Amazonian Mysterious Fruit Flavor."
Morinaga & Co. Official Account: https://x.com/morinaga_angel
Application Period: April 1 (Wednesday) - April 13 (Monday) 23:59
Prize: Mystery Hi-Chew Amazonian Mysterious Fruit Flavor 1 box (10 bags) [Total 10 winners]
Product Features:
- Hi-Chew that allows you to "solve a mystery" by not knowing the flavor until you eat it (the answer is written on individual wrappers).
- Amazonian mysterious fruit flavored Hi-Chew.
- You can enjoy "solving the mystery" with friends and family.
- The package design is inspired by the Amazon jungle and a treasure chest. The box containing 10 bags is inspired by a wooden box for fruit transportation.
Product Overview:
Product Name: Mystery Hi-Chew Amazonian Mysterious Fruit Flavor
Contents: 32g *Sold as one box (32g x 10 bags)
Suggested Retail Price: 200 yen (excluding tax) *Selling unit 2000 yen (excluding tax)
Release Date: April 14, 2026 (Tuesday) - Limited quantity (while supplies last)
Sales Route: Amazon
Target: 20-40s
Launch Commemoration X (formerly Twitter) Follow & Repost Campaign:
Follow Morinaga & Co. official (@morinaga_angel) on X (formerly Twitter), write the fruit name of the flavor, and quote repost the corresponding post. 10 winners who guess the flavor correctly will receive one box (10 bags) of "Mystery Hi-Chew Amazonian Mysterious Fruit Flavor."
Morinaga & Co. Official Account: https://x.com/morinaga_angel
Application Period: April 1 (Wednesday) - April 13 (Monday) 23:59
Prize: Mystery Hi-Chew Amazonian Mysterious Fruit Flavor 1 box (10 bags) [Total 10 winners]