From April 9 to May 30, 2026, a crowdfunding project titled "Wooden Pen 'Wa' Crafted from Unbroken Wood, Etching Memories of 43,000 Homes, Reborn with Traditional Lacquer" is being conducted on Makuake.
This project conveys a message embedded in building materials that survived the 2024 Noto Peninsula earthquake. Morimori Kobo Co., Ltd. (Hakui City, Ishikawa Prefecture), founded by two brothers in their 20s from Ishikawa Prefecture, launched this wooden pen project on Makuake, using these resilient building materials (old wood provided by Noto Fukko Lab). The strong feelings of young artisans sharing the adversity of the earthquake resonated, and the project exceeded its target amount in just 32 hours. The pens embody the adversity of the earthquake, the vitality of the wood that survived, and the brothers' commitment to reconstruction. They serve as an encouragement to all living in modern times, symbolizing an "unbreakable spirit" that yields to no difficulty.
The product incorporates a desire for "reconstruction." The pens are made from Noto Hiba and Keyaki wood, which endured harsh winds, snow, and the earthquake. The brothers carve the wood themselves, bringing out unique, powerful grain patterns, symbolizing resilience. Wajima lacquerware artisans apply "fuki-urushi" (wipe lacquer) to the Keyaki shafts, repeating the process of applying and wiping lacquer to highlight the wood's natural beauty and achieve a premium texture. This collaboration between young brothers and traditional craftsmen promotes reconstruction through the power of craft. The pen is intended as a daily companion supporting an "unbreakable spirit" during important life moments like contracts, exams, and daily work, inspiring its owner with the memory of the resilient wood and the passion of the brothers building their hometown's future.
Project executor Morimori Kobo's message (Representative: Ren Kanamori): "The goal is merely a milestone. We hope that by sharing the story of this 'unbroken wood,' our pens can be an opportunity for people to learn about Wajima lacquerware and Noto. We also hope this pen becomes a 'charm' that supports someone's challenges."
Project Overview: Project Name: Wooden Pen Made from "Unbroken Wood" that Survived the Noto Peninsula Earthquake Makuake Public Period: April 9, 2026 - May 30, 2026 Project URL: https://www.makuake.com/project/morimorikoubou/ Goal: Achieved.
FACT BOX
- Source: PR TIMES
- Category: product_launch|campaign