[Animal Navi] Interpet Tokyo 2026 Exhibition Report
Morikubo CA Medical Co., Ltd. exhibited at "Interpet Tokyo 2026" held at Tokyo Big Sight from April 2 to April 5, 2026. They introduced "Care Between Visits" through their "Animal Navi" service, connecting veterinary hospitals and pet owners' daily lives. Over 1,000 visitors experienced dental care checks for dogs, and the event successfully encouraged behavioral changes in pet owners, with 1,114 new LINE friends.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 17:55 (55h 23m after Collected)
Morikubo CA Medical Co., Ltd. (Headquarters: Atsugi City, Kanagawa Prefecture; President and Representative Director: Toshio Suzuki) exhibited at "Interpet Tokyo 2026" held at Tokyo Big Sight from April 2 (Thursday) to April 5 (Sunday), 2026.
This exhibition was held as a venue to specifically share "Care Between Visits," which Animal Navi aims for, with visitors and stakeholders, addressing the challenge of how to support the period between veterinary consultations and pet owners' daily lives.
About Animal Navi
Animal Navi is a service that connects veterinary hospitals and pet owners' daily lives. Through various information dissemination and communication mechanisms, it supports the creation of touchpoints outside of clinic visits. It is positioned as part of the foundation for connecting daily observations to consultations and visits, without ending with explanations during clinic visits, but by maintaining contact with pet owners even after visits.
What is Care Between Visits?
Care Between Visits is a concept that connects observations made in daily life between visits to necessary consultations and medical actions, rather than being a substitute for diagnosis or medical treatment.
Presenting Care Between Visits as an Experience
Over 1,000 people experienced oral checks.
At the venue, we conducted a dental care check experience to confirm the oral condition of dogs and a paw print experience for cats. In the dental care check experience, we used a check kit that reacts to specific components in the mouth, allowing the oral condition to be confirmed in 5 stages. By visualizing the condition, we aimed to create an experience that would provide an opportunity to review daily care.
After the experience, comments such as "What should I start with?" and "I'll consult with the hospital based on these results" were received, indicating that the experience did not end at the venue but was accepted as an opportunity to review daily care and subsequent medical actions.
Scene of oral check experience at the venue
What we learned through the experience
Based on these reactions, we consider that the experience of visualizing the condition functioned as a trigger for action, in response to the hypothesis of "Does the experience of visualizing the condition lead to action?" It was shown that the experience of "understanding one's own condition" rather than merely providing information, has the potential to be an entry point to the next action, such as consultation or medical examination.
Achievements during the exhibition period
During the exhibition period, approximately 1,500 people visited, and over 1,000 people experienced the oral check. In addition, the number of LINE friends added was 1,114, and the total number of friends at the end of the exhibition was 2,202, allowing us to form a foundation for expanding the touchpoints created at the venue into information provision and consultation/visit opportunities after the visit.
Dialogue on Business Day
On Business Day, focusing on the theme of continuous relationship building in animal medicine, we had contact with over 90 people, including hospital staff and manufacturers, and it became a venue for dialogue towards future collaborations and initiatives.
Thank you to everyone who visited our exhibition.
Future Developments
Going forward, we will connect the reactions of visitors and the dialogues on Business Day obtained from this exhibition to sales proposals, explanations for hospitals, and initiatives with suppliers and collaborators. At the same time, we will utilize this for designing touchpoints that support information provision and home care proposals after visits.
While maintaining the direction of "creating awareness through experience and leading to action," we will continue to create an environment where visits and daily life are naturally connected through continuous content distribution.
Contact for this matter
Animal Navi Inquiry Form
https://donavi.ne.jp/shop/contact/contact.aspx
This exhibition was held as a venue to specifically share "Care Between Visits," which Animal Navi aims for, with visitors and stakeholders, addressing the challenge of how to support the period between veterinary consultations and pet owners' daily lives.
About Animal Navi
Animal Navi is a service that connects veterinary hospitals and pet owners' daily lives. Through various information dissemination and communication mechanisms, it supports the creation of touchpoints outside of clinic visits. It is positioned as part of the foundation for connecting daily observations to consultations and visits, without ending with explanations during clinic visits, but by maintaining contact with pet owners even after visits.
What is Care Between Visits?
Care Between Visits is a concept that connects observations made in daily life between visits to necessary consultations and medical actions, rather than being a substitute for diagnosis or medical treatment.
Presenting Care Between Visits as an Experience
Over 1,000 people experienced oral checks.
At the venue, we conducted a dental care check experience to confirm the oral condition of dogs and a paw print experience for cats. In the dental care check experience, we used a check kit that reacts to specific components in the mouth, allowing the oral condition to be confirmed in 5 stages. By visualizing the condition, we aimed to create an experience that would provide an opportunity to review daily care.
After the experience, comments such as "What should I start with?" and "I'll consult with the hospital based on these results" were received, indicating that the experience did not end at the venue but was accepted as an opportunity to review daily care and subsequent medical actions.
Scene of oral check experience at the venue
What we learned through the experience
Based on these reactions, we consider that the experience of visualizing the condition functioned as a trigger for action, in response to the hypothesis of "Does the experience of visualizing the condition lead to action?" It was shown that the experience of "understanding one's own condition" rather than merely providing information, has the potential to be an entry point to the next action, such as consultation or medical examination.
Achievements during the exhibition period
During the exhibition period, approximately 1,500 people visited, and over 1,000 people experienced the oral check. In addition, the number of LINE friends added was 1,114, and the total number of friends at the end of the exhibition was 2,202, allowing us to form a foundation for expanding the touchpoints created at the venue into information provision and consultation/visit opportunities after the visit.
Dialogue on Business Day
On Business Day, focusing on the theme of continuous relationship building in animal medicine, we had contact with over 90 people, including hospital staff and manufacturers, and it became a venue for dialogue towards future collaborations and initiatives.
Thank you to everyone who visited our exhibition.
Future Developments
Going forward, we will connect the reactions of visitors and the dialogues on Business Day obtained from this exhibition to sales proposals, explanations for hospitals, and initiatives with suppliers and collaborators. At the same time, we will utilize this for designing touchpoints that support information provision and home care proposals after visits.
While maintaining the direction of "creating awareness through experience and leading to action," we will continue to create an environment where visits and daily life are naturally connected through continuous content distribution.
Contact for this matter
Animal Navi Inquiry Form
https://donavi.ne.jp/shop/contact/contact.aspx