MORI TRUST Group: 2026 Entrance Ceremony - President's Address

On Wednesday, April 1st, at 11:00 AM, the MORI TRUST Group held its '2026 Entrance Ceremony' at Tokyo World Gate, its head office.

The entrance ceremony was attended by 18 new employees from Mori Trust Co., Ltd., 3 new employees from Mori Trust Building Management Co., Ltd., a group company, 78 new employees from Mori Trust Hotels & Resorts Co., Ltd., and 2 new employees from Asanoya Co., Ltd.

Date's welcome address (full text) representing the MORI TRUST Group is as follows:

■ Mori Trust Co., Ltd. President and CEO Miwako Date's Entrance Ceremony Address (Full Text)

Congratulations on joining us.

I extend my heartfelt welcome to all of you who are taking a new step forward as members of the MORI TRUST Group. I am truly delighted to welcome new colleagues today and to celebrate this entrance ceremony filled with hope.

Under its mid-to-long-term vision, 'Advance2030,' the MORI TRUST Group aims to invest 1.2 trillion yen by 2030 and achieve 100 billion yen in sales by FY2030 in each of its businesses: rental offices, hotels, and real estate sales.

“Tokyo World Gate Akasaka,” completed last year, will officially open in 2026, with the “1 Hotel Tokyo” — making its first foray into Japan — opening in March, and the “1 Homes Tokyo” branded serviced residence, a first for the MORI TRUST Group, also launched. Regarding the office business environment, a high occupancy rate continues in urban areas due to factors such as improvements to encourage employees to return to the office, intensified competition for talent amid labor shortages, and an increase in personnel and business expansion driven by solid corporate performance. Further rent increases are expected in the future. In the hotel business environment, both the number of inbound foreign tourists and their consumption expenditure reached record highs last year. Furthermore, in the condominium business, demand for high-quality housing in areas with excellent convenience and living environments, especially in urban centers, remains strong. Amidst these circumstances, the MORI TRUST Group’s financial results for the fiscal year ending March 2026 are expected to reach a record high in overall operating revenue. Particularly in the hotel business, a record-high sales figure is projected for the fourth consecutive period. These achievements were realized because we accurately grasped changes in the times, made proactive investments, and worked together as one across all departments and group companies.

While business is performing very well, the global economic outlook remains highly uncertain. Numerous factors affect the business environment, including trends in US trade policy, travel restrictions from China, currency fluctuations, and geopolitical risks, particularly in the Middle East. In real estate development, structural issues such as soaring construction costs, rising interest rates, labor shortages, and increasing energy costs have become apparent, significantly impacting future investment decisions.

In such an external environment, the mission of a company is to continuously enhance its corporate value, which requires more than ever the creation of new added value and ingenuity. Efforts are diverse, including improving product competitiveness and branding by leveraging existing assets, and addressing labor shortages through the use of AI. Furthermore, it is an era where the role of companies is increasingly questioned, not only in terms of business performance but also in creating a comfortable working environment through the promotion of health management and initiatives for environmental consideration.

The MORI TRUST Group is committed to executing projects that revive historical buildings as hotels through renovation and reconstruction, and to providing a 'safe and secure' environment for office workers and hotel guests. Furthermore, we are working on introducing renewable energy, reducing CO2 and energy consumption, and reducing waste including plastics, achieving an annual reduction of 19.9 tons of specific plastics at our operating hotels. As a result of these efforts, over 70% of our operating hotels have earned 'Sakura Quality Green' certification.

Thus, the environment surrounding us is changing and is by no means flat, but we are constantly required to think about what we can do and to execute it. I expect all of you to grow into individuals who can confront societal issues, think independently, and materialize solutions.

Last year, we launched our new brand message, 'Possibility Developer,' through our first corporate commercial since our founding. Isn't it precisely what this era demands: believing in 'possibility' and developing an environment for the next generation? The growth of each and every one of you, our new employees, will be the driving force shaping the future of the MORI TRUST Group. I hope you will keep 'ingenuity' in your hearts, not fear failure, and continue to challenge new 'possibilities.'

This year marks the auspicious 50th anniversary of the MORI TRUST Group's hotel business. While respecting the history built by many predecessors, I hope you will utilize your own new ideas to further build the history of the MORI TRUST Group.

I look forward to working with you all. Let's walk together towards new challenges.

Once again, congratulations to you all today.