Dormy Inn and NELL Mattress Introduce 'Sleep Recovery' Concept: New Guest Room Brand 'Sleep Tune Room' Launches in Chitose, Hokkaido

Morght Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Koki Doi), operator of the sleep brand NELL, announces the launch of its concept guest room, "Sleep Tune Room," at Dormy Inn's new property "Natural Hot Spring Tsurumai no Yu Dormy Inn Chitose" (Hokkaido). Reservations will open from June 24, 2026 (Wed), the official pre-opening date.

Background: Over 90% Satisfaction Rate — Proven in Yokkaichi, Now Coming to Chitose

Initially introduced in April 2026 at Dormy Inn Yokkaichi — the 100th property in the Dormy Inn chain — the "Sleep Tune Room" generated immediate and widespread acclaim. Post-stay surveys revealed that over 90% of guests reported being "satisfied," prompting plans for nationwide expansion.

"I fell asleep too quickly and comfortably to even enjoy the late-night soba." (Male, 30s) "After lying down post-sauna, I fell asleep earlier than expected and missed the shows I wanted to watch." (Female, 40s) — Even devoted Dormy Inn fans (known as "Doministas") expressed surprise and delight.

Following this success, the official rollout to Dormy Inn Chitose, with a pre-opening on June 24, 2026 (Wed), has now been confirmed.

Facility Overview: Natural Hot Spring Tsurumai no Yu Dormy Inn Chitose

Name: Natural Hot Spring Tsurumai no Yu Dormy Inn Chitose

Address: 4-20-1 Kotobuki-cho, Chitose City, Hokkaido

Sleep Tune Room Pre-Opening Date: June 24, 2026 (Wed)

Number of Sleep Tune Rooms: Limited to 5 rooms

Reservation Method: Select the "Sleep Tune Room" plan via the official Dormy Inn website

Official Website: https://dormy-hotels.com/dormyinn/hotels/chitose/

Five Sleep-Enhancing Products Available in the "Sleep Tune Room"

Featuring the same full lineup of NELL's five core products as in Yokkaichi.

NELL Mattress Model H (High-End Model)

NELL's flagship model, incorporating the brand's most advanced technology. Designed with an exceptionally high coil count and superior pressure distribution to support smooth, effortless turning during sleep.

https://nell.life/products/model-h

NELL Pillow

Six pillow options, including NELL's proprietary design, are available. Guests can test them in person and choose based on posture and physical condition.

https://nell.life/products/pillow-original

NELL Duvet

Features a unique quilting structure that combines a snug, body-hugging fit with excellent breathability.

https://nell.life/products/comforter

NELL Bed Dryer

Used before bedtime, this device prepares the bedding with ideal warmth and fluffiness to promote better sleep onset.

https://nell.life/products/futon-dryer

NELL Fabric Mist

Infused with NELL's signature scent, this mist creates the perfect sensory environment for deep, restful sleep.

https://nell.life/products/fabric-mist

"Tune your body in the sauna, then tune your sleep with NELL" — The Ultimate Recovery Routine

With a maximum 20-hour stay from check-in (3:00 PM) to check-out (11:00 AM), placing "sleep" at the center transforms the hotel experience from a simple rest into a holistic "conditioning" ritual for mental and physical renewal.

About "NELL for Hotels" — Hotel Integration Program

NELL, a bedding brand founded on the motto "Sleep for Great Tomorrow," collaborates with a long-established mattress manufacturer in O-kawa City, Fukuoka Prefecture, to co-develop its products.

Typically operating as a web-based D2C brand without physical stores, NELL offers a 120-day free trial. Since March 2022, it has also begun introducing its products into lodging facilities, officially launching the "NELL for Hotels" program in January 2024.

Recognized for superior pressure distribution, ease of turning, hotel-friendly maintenance, and cost-effective implementation, the NELL Mattress Series has been adopted by 222 hotels and accommodations nationwide, with a total of 4,956 units installed.

NELL for Hotels Official Website: https://nell.life/experience/hotels

About the Sleep Brand "NELL"

Launched in October 2020 as a D2C bedding brand, NELL views sleep as essential "preparation." The brand's mission is to enable people to perform at their best throughout daily life by delivering high-quality sleep as that foundational preparation. NELL conducts ongoing research and development to fulfill this purpose.

Official Website: https://nell.life/

About the Sleep Media Platform "WENELL"

WENELL is a comprehensive media platform dedicated to helping anyone with sleep-related concerns by providing practical, solution-oriented information.

https://nell.life/wenell/

Company Overview: Morght Co., Ltd.

Founded: May 23, 2018

CEO: Koki Doi, Representative Director

Business: Planning and sales of D2C bedding brand "NELL" products

Headquarters: 3rd MINAMI AOYAMA 6F, 3-1-34 Minami-Aoyama, Minato-ku, Tokyo

Capital: 33.12 million yen

Company Website: https://morght.com/