Enjoy Night Soccer Games Without Sleep Deprivation! Sleep Brand NELL Releases 'Spectator Sleep Guide 2026'

Ahead of the world soccer tournament held from June 11 to July 19, 2026, sleep brand 'NELL' conducted a survey on 'Late-Night and Early-Morning Sports Watching and Sleep' among 700 sports fans aged 20 to 50.

With the tournament hosted in North America, there is a 13 to 16-hour time difference with Japan. Many highlight matches, including group stage games, are expected to take place between midnight and 4 AM, or 5 AM and 7 AM JST.

To ensure fans can support their teams fully without suffering from performance decline due to lack of sleep, NELL is publishing the 'World Soccer Tournament Spectator Sleep Guide 2026' on its specialized media platform, 'WE NELL,' based on the survey results.

Key Survey Results - Fact: About 60% face next-day impact. 63.3% of those with late-night/early-morning watching experience reported that it affected their daily lives. - Content: The top issue is 'performance decline due to sleepiness' (56.4%), followed by 'reduced concentration' (41.8%), significantly impacting work and studies. - Measures: The top action taken by those who managed well is 'sleeping immediately after watching' (47.2%), followed by 'taking a 20-30 minute nap before the game' (39.3%). - Awareness: Approximately 60% (63.1%) are convinced that 'improving sleep quality can maintain next-day performance.'

Detailed Findings 1. The cost of watching? About 60% reported next-day impact. Among those who have watched sports at such hours, 63.3% experienced issues. It is clear that many fans struggle with health management amidst their enthusiasm.

2. Top 3 issues: 'Performance decline' strikes hard. Among those affected (n=443), the combination of performance decline and reduced concentration has a major impact on daytime productivity. Physical fatigue was also ranked 3rd, leading to reduced overall motivation.

3. Two effective actions: 38.1% of all respondents (n=700) managed the next day well. Their key actions were sleeping immediately after the game and taking strategic short naps (20-30 mins) before the game.

4. Belief in 'Sleep Quality': 63.1% believe that improving sleep quality helps maintain performance. During periods of forced short sleep, focusing on quality rather than just duration is key.

NELL's 'World Soccer Tournament Spectator Sleep Guide' Four Sleep Tips for Fans: - Tip 1: Take a 'Pre-Victory Nap' (20-30 mins) before the match. If the kickoff is between midnight and 2 AM, a nap after dinner (by 10 PM) helps maintain focus. A 'caffeine nap' (a cup of coffee right before) is also effective. - Tip 2: Prioritize sleeping immediately after the game. Continued exposure to social media keeps the brain stimulated. Closing the phone and heading to bed is the shortest route to minimizing next-day damage. - Tip 3: Reset with sunlight the next morning. To prevent disruptions to the biological clock, sunlight in the morning suppresses melatonin and promotes wakefulness.