Morght Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Koki Doi), which develops the "NELL Mattress" with cumulative sales exceeding 220,000 units, is pleased to announce that its new haircare brand "NELIA (Neria)", launched in March 2026, has achieved three crowns by winning first place in the daily rankings of three major categories, including "Beauty, Cosmetics, and Fragrances," on "Rakuten Ichiba," Japan's largest e-commerce shopping mall, in its first week of launch.

"NELIA" Rakuten Ichiba Store https://item.rakuten.co.jp/nell/ne-be/ ◼️ Rakuten Ichiba Ranking Achievement (Daily Ranking Compiled on March 14, 2026) The unprecedented concept of "haircare created by a sleep brand" has garnered a significant response, leading to a clean sweep of first place in the following three categories:

・Beauty, Cosmetics, and Fragrances Category: 1st Place

・Haircare & Styling Category: 1st Place

・Shampoo & Treatment Set Category: 1st Place

◼️ Reason for Hit: The Unique Perspective of a Sleep Brand - "Minimize Care Time and Dedicate Sleep Time to Beauty"

The factor behind this hit is the perspective that addresses the challenges faced by modern women...

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  • Source: PR TIMES
  • Category: News