Mattresses for the New Life Season: Over 70% Stick to a Budget "Under 30,000 Yen", But 80% Are Satisfied with Comfort

April is the month when many people set up their living environments to coincide with the start of a new life phase. Particularly, a "mattress," which dictates the quality of sleep, is an item you want to choose carefully precisely because it is used for a long time. MoonMoon Co., Ltd., which operates the mattress review site "Mattress Otaku," conducted a "Survey on the Reality of Money Spent on Bedding and How to Choose It" targeting 188 men and women in their teens to 30s who purchased a new mattress this spring.

As a result of the survey, the most common purchase price range was "10,000-30,000 yen" (35.1%), revealing that over 70% of the total made a smart purchase for under 30,000 yen. Due to the impact of high prices, while more than 60% are taking measures to keep their budgets low, their top priority in choosing criteria is "comfort" rather than "cheapness." This highlights a trend typical of the modern younger demographic that emphasizes a "balance of cost performance and quality."

Survey Background

Due to the unstoppable rise in prices, daily necessities are seeing successive price hikes. For new working adults, new university students, and those starting a new life involving a move, the cost of purchasing furniture and home appliances is a major burden. Under such circumstances, a steady consumer mindset of "I want to invest in things I use every day, but I want to hold back on wasteful spending" is strengthening. In this survey, we focused on the demographic that purchased a mattress taking the opportunity of starting a new life, and investigated their real honest opinions: what criteria they used to choose bedding within a limited budget, and what points they were satisfied with or regretted.

Survey Summary

- The most common price range was "10,000-30,000 yen" (35.1%). Over 70% purchased within a budget of under 30,000 yen.
- The #1 point of importance was "comfort/pressure dispersion" (39.4%), garnering more than double the support of "cheapness" (19.1%).
- Over 60% (63.3%) "cut or suppressed their budget" due to high prices, showing a clear awareness of saving.
- Satisfaction remains at a high level of 82.9%. On the other hand, the top reason for regret was "I should have tried it at a store" (16.3%).
- 10% splurged saying, "Because it's something I'll use for a long time." Polarization can also be seen against the demographic cutting budgets.

*If you quote the results of this survey, please include the URL for "Mattress Otaku" (https://mattress.moonmoon.biz/).

Detailed Data

Q1: Please tell us the price range of the newly purchased mattress.

- 10,000 - 30,000 yen: 35.1%
- 5,000 - 10,000 yen: 24.5%
- 30,000 - 50,000 yen: 16.0%
- Under 5,000 yen: 12.2%
- 50,000 - 100,000 yen: 10.1%
- Over 100,000 yen: 2.1%

→ The largest demographic is under 30,000 yen. Approximately 72% of the total chose something under 30,000 yen, and furthermore, about 88% chose under 50,000 yen. For those in their teens to 30s, "a mattress around 30,000 yen" can be said to be the volume zone for a new life.

Q2: What point did you emphasize most when choosing a mattress?

- Comfort / pressure dispersion: 39.4%
- Cheap price: 19.1%
- Reliability of brand/manufacturer: 13.3%
- Word of mouth / review ratings: 10.1%
- Measures against lower back pain / stiff shoulders: 7.4%
- Other: 10.7% (Room size: 6.4%, Breathability: 1.6%, Design: 1.1%, etc.)

→ Nearly twice as many people emphasized "comfort" over "cheapness." Even amidst high prices, regarding elements directly linked to health like sleep, a trend can be seen where people do not choose based on "just being cheap."

Q3: Are you satisfied with your new mattress?

- Somewhat satisfied: 57.4%
- Very satisfied: 25.5%
- Neither agree nor disagree: 13.3%
- Somewhat dissatisfied: 3.2%
- Very dissatisfied: 0.5%

→ A total of 82.9% answered they were satisfied. Although the low budget range is mainstream, it seems many people are able to properly choose products that suit their bodies and lives.

Q4: Is there anything you regret about choosing a mattress, thinking "I should have done this"?

- No particular regrets: 37.3%
- I should have bought it after actually trying it at a store: 16.3%
- I should have emphasized measures against lower back pain / stiff shoulders: 14.2%
- I should have looked up more reviews and word of mouth: 8.2%
- I should have chosen one with good breathability: 6.4%
- Other: 17.6% (I should have gotten an expensive one: 6.0%, Size selection: 5.6%, Durability: 3.9%, etc.)

→ About 40% are satisfied, but many of the dissatisfied demographic cited "mismatches from online purchases." The need for a real experience of "wanting to actually lie down and check" has been highlighted.

Q5: Did you cut your mattress purchase budget due to the impact of high prices?

- Suppressed the budget somewhat: 48.9%
- Not affected by high prices and bought what I wanted: 26.6%
- Significantly cut the budget: 14.4%
- Splurged because it is "something to use for a long time": 10.1%

→ Over 60% of people adjusted their budgets conscious of high prices. On the other hand, there is also a 10% "splurge faction," showing that thoughts on the value of investing in the sleep environment are divided.