"The Origin of Minerals, to Your Table." 'Eating Mineral Research Institute' Opens

KURUMU Co., Ltd. announced the opening of 'Eating Mineral Research Institute,' a restaurant that explores and disseminates the potential of clay (clay minerals) from a 'food' perspective, in Yamagata Prefecture on September 1, 2025. This is part of the company's dream to realize a sustainable society by utilizing the possibilities of clay in various aspects of life.
新製品NQ 41/100出典:PR Times

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Our company endorses April Dream, which aims to make April 1st a day to express dreams.
This press release is the dream of "KURUMU Co., Ltd."

KURUMU Co., Ltd., which develops the skincare brand "KURUMU" (Headquarters: Edogawa-ku, Tokyo, Representative: Taira Tezuka) with montmorillonite as its main ingredient, dreams of clay being useful in various aspects of everyone's lives and utilizing the potential of clay to realize a sustainable society.

To realize this dream, on September 1, 2025, we will open 'Eating Mineral Research Institute,' a restaurant that explores and disseminates the potential of minerals, including clay minerals, from the perspective of "food," in Yamagata Prefecture.


Why the Eating Mineral Research Institute?
Life originated from the sea, and the minerals of the sea became the origin of the body.

Calcium and phosphorus that form bones, magnesium and zinc that activate enzymes—the minerals that move our bodies originally come from the earth's minerals.
Plants absorb minerals by dissolving soil minerals, and we receive them by eating them. However, it is said that this circuit has become narrower in modern dining tables.

Animals have always known. Elephants and wild boars eat clay for minerals. Macaws peck at mud walls. There is a culture in the world where pregnant women eat clay. Living things instinctively take minerals from minerals.

Clay Science Research Institute, the parent company of KURUMU, has been a specialist in clay for 50 years.
For feed, for soil improvement, for skincare...
Clay has supported people's lives in various fields. We have been researching this material for many years.

We are not food professionals. That's why we named it "Research Institute."
We create it by asking questions together with chefs, farmers, and nutrition experts. It is a place to think about the relationship between minerals and the body while eating deliciously.

That is the 'Eating Mineral Research Institute.'

About the 'Eating Mineral Research Institute'
◆Concept
As its name "Research Institute" suggests, this facility is a place to serve dishes and also a place to think about clay and minerals.
The knowledge of chefs, nutrition researchers, farmers, and the Clay Science Research Institute intersects, and clay is explored as a "cooking material, mineral source, and foundation (terroir)"...