Forbidden Fruit Monster "Monster Bad Apple" Lands in Japan on June 30 (Tue)! Limited Movie Featuring Kokomo Murase Premieres MAN WITH A MISSION's New Song

Monster Energy, Japan's No. 1 energy drink (※), will launch its new product "Monster Bad Apple" today, June 30 (Tue).

※Estimated by Beverage Research Institute, Energy Drink Market, Manufacturer Sales Case Volume (Japan) January-December 2025.

This product makes its Japan debut as the latest addition to the "Juice Monster" series, popular for its fruity flavors like "Monster Pipeline Punch." The new product, with its eye-catching, impactful design, offers a crisp and dry apple flavor that overturns the common perception of apple-flavored beverages. Its clean taste with moderate sweetness is perfect for moments requiring concentration, daytime refreshment, and even for toasting with friends during active occasions.

To commemorate the Japan launch of "Monster Bad Apple," a special movie featuring Monster athlete and Milan Cortina Winter Olympics snowboard gold medalist Kokomo Murase has been released! The video features "Highlights," the latest song by MAN WITH A MISSION, also part of the Monster family. This is your chance to hear the new song before anyone else!

The 30-second special video captures various scenes that can only be portrayed by Kokomo Murase, who has continuously challenged herself at the forefront of her sport and reached the pinnacle. It depicts her unique riding style, unmatched by anyone else, as she stands at the top of her sport. Furthermore, the song "Highlights," the highly anticipated new track from Monster family member MAN WITH A MISSION, supports her relentless pursuit. The new song, making its world premiere, powerfully backs her unyielding challenges. In celebration of this video's release, a special interview with Kokomo Murase has also been conducted. It delivers her authentic voice, sharing her thoughts behind her challenges, how she deals with pressure, and her aspirations for the current season.

Additionally, from today, June 30 (Tue), to July 20 (Mon), a "Get Limited Bad Apple Gear" campaign will be held at Lawson stores nationwide. The coveted prizes include a Monster limited cooler box perfect for summer, along with a case of the new "Monster Bad Apple"! Other must-have items for fans include limited edition Bad Apple T-shirts and Monster assorted sets. Applications can be made via the Lawson app after purchasing eligible products. Furthermore, purchase two Monster products and receive a limited edition keychain of the new Bad Apple on the spot. These are limited in quantity at each store, so don't miss out!

Let's power through this summer energetically with a "Monster Bad Apple" in hand!

Kokomo Murase Special Movie

The movie depicts Kokomo Murase's unique riding style, challenging backcountry and street, in addition to the BS triple cork 1620, a first for a female snowboarder, successfully landed at the X Games last November.

<Video Details>

Title: Kokomo Murase x Monster Bad Apple Special Movie

Release Date: June 30, 2026 (Tue) 6:00 PM

Starring: Kokomo Murase

Music: "Highlights" by MAN WITH A MISSION

・Monster Energy Official X Account

https://x.com/MonsterEnergyJP

・Kokomo Murase Instagram Account

https://www.instagram.com/cocomonsan

・Kokomo Murase Youtube Account

https://youtube.com/@cocomonsan117

Kokomo Murase Special Interview

1 Please tell us your first impression of the new product "Monster Bad Apple" and your thoughts after drinking it.

I saw "Monster Bad Apple" for the first time at a Monster event in Switzerland two months ago. First, the package design was really cool, and the moment I picked it up, I thought, "I want to drink it right away!" and I drank it immediately! It had a strong apple flavor and was really delicious!

2 Congratulations again on winning the medal at the Milan Cortina Olympics!

What is your current motivation as you approach this season?

I was incredibly happy to win the gold medal in Big Air. However, getting the bronze medal in Slopestyle made me feel like "I have to try harder." If I had been satisfied with winning two golds, I might have stopped here. Using this regret as fuel, my current goal is to aim for "two gold medals" at the next Olympics, and my motivation is high, with my heart burning with passion. I am practicing diligently every day.

3 "Monster Bad Apple" is themed around the "forbidden fruit." What is the "irresistible charm" of snowboarding that makes you want to keep challenging yourself, even at the risk of danger and pressure?

It's definitely the sense of accomplishment and joy when you successfully land a big trick. Dangerous big tricks like quadruple spins are very scary at first, but I've decided not to attempt them on the mountain unless I've practiced enough and gained confidence. I think the greatest charm of snowboarding is the joy of being the first in the world to land a trick after overcoming fear.

4 Please give a message to young people who are hesitating to take a step forward and to those who continue to challenge themselves.

What I want to convey most is "don't give up" and "have fun."

I myself have come this far thanks to the support of my family and those around me when I was having a tough time or facing a big wall and felt like giving up. I want everyone to remember their gratitude to those around them, not give up, and above all, cherish the feeling of enjoyment.

5 Please share your thoughts on "Monster Bad Apple," which will be with you this season, and your message to your fans.

This Bad Apple will be a great source of strength for me. I want to be able to travel the world after drinking this, and as a Monster athlete, I want to deliver performances that will liven up the scene even more! And I would be happy if you all continue to drink Monster.

Profile

Kokomo Murase (Murase Kokomo) Born in Gifu / 21 years old

As a Japanese female athlete in Olympic snowboarding, she is the youngest medalist and the first-ever gold medalist. Influenced by her father, she started snowboarding at the age of 4 and began Slopestyle at the first grade of elementary school. In 2018, she achieved the youngest victory at the X Games Big Air event in Norway, competing against top international athletes. In 2022, she won her first World Cup title in Slopestyle and her second World Cup victory overall, following her Big Air win. In 2025, she won her first World Championships Big Air title and was runner-up in Slopestyle. She consistently achieves podium finishes at X Games and World Cups, solidifying her position as a leader in the sport both in name and reputation.

2017: World Rookie Final Overall Winner

2018: X Games Norway Big Air Winner

Junior World Championships Big Air/Slopestyle Winner

World Rookie Final Overall Winner

2019: X Games Norway Big Air Winner

2020: X Games Aspen Big Air Runner-up / Slopestyle 3rd Place

2021: FIS World Cup Big Air Winner / DEW TOUR Slopestyle Winner

2022: FIS World Cup Slopestyle 3rd Place / Beijing Olympics Big Air 3rd Place

2023: FIS World Cup Copper Big Air Winner

FIS World Cup Chur Big Air Winner

X Games Aspen Slopestyle 3rd Place

FIS World Cup Kreischberg Big Air 3rd Place

2024: X Games Aspen Knuckle Huck Winner / Big Air Winner / Slopestyle Runner-up

FIS World Cup Tignes Slopestyle Winner

FIS World Cup Silvaplana Slopestyle Runner-up

FIS World Cup Cardrona Slopestyle Winner

FIS World Cup Park & Pipe / Slopestyle Overall Season Winner

2025: X Games Aspen Slopestyle Runner-up / World Championships Big Air Winner / Slopestyle Runner-up

FIS World Cup Aspen Big Air Runner-up / Slopestyle Runner-up

FIS World Cup Laax Slopestyle 3rd Place

2026: X Games Aspen Big Air 1st Place / Knuckle Huck 2nd Place / Slopestyle 3rd Place

Milan Cortina Olympics Big Air 1st Place / Slopestyle 3rd Place

Comments from MAN WITH A MISSION Members

We were truly happy to collaborate with Kokomo Murase's amazing riding and our wolf music!!

(「゚Д゚)「GAO GAO The excitement of the Winter Olympics is back!! Drink MONSTER, eagerly await the snow mountains, and let's get through this hot summer!!

(MAN WITH A MISSION / Kamikaze Boy)

MAN WITH A MISSION Profile

A rock band composed of five ultimate lifeforms with wolf heads and human bodies. Since their sudden appearance on the music scene in 2010, they have continued their rapid advance with overwhelming live performances, handling numerous TV commercials, anime, drama, and movie theme songs. They are supported by a wide range of fans. Expanding their activities globally, including their US debut, they have established themselves as a global artist. Continuously evolving, they continue to lead the rock scene.

In 2023, they performed the theme song for "Demon Slayer: Kimetsu no Yaiba Swordsmith Village Arc" with the collaboration song "Kizuna no Kiseki / Koi Kogare" with singer-songwriter milet, which garnered significant attention.

In 2025, they held the "MAN WITH A "15th" MISSION PLAY WHAT U WANT TOUR 2025" to commemorate their 15th anniversary, with all performances sold out.

In 2026, they will embark on their first-ever South American tour in addition to North America and Europe. They are also scheduled to release digital singles for three consecutive months starting in August.

A unique monster band that continues to perform dynamically on the world stage.

Product Overview

Monster Bad Apple Can 355ml

Won't you try it?

Of course you will! Monster Bad Apple has a taste like no other.

Forget other apple-flavored drinks.

Bad Apple is seriously delicious.

It's worth being cast out of paradise to drink.

Refreshing and dry apple flavor.

Not too sweet, smooth finish.

A sinfully wonderful taste,

Packed with the legendary Monster Energy blend.

Name: Monster Bad Apple Can 355ml

Release Date: June 30, 2026 (Tue)

Product Features:

・Not too sweet, refreshing and dry apple flavor

・Juice Monster series

・Unique energy blend

・Contains 40mg caffeine/100ml

Price: 213 yen (excluding tax)

Volume: 355ml can

"Get Limited Bad Apple Gear" Campaign Overview

Name: "Get Limited Bad Apple Gear" Campaign

Campaign Period: June 30, 2026 (Tue) - July 20, 2026 (Mon) 23:59

How to Apply:

1 Download the Lawson app and register on the campaign site during the entry period.

2 Present your Ponta card or d POINT CARD at checkout when purchasing Monster products.

3 Follow the instructions in the app to select your desired prize and apply.

Campaign Site: https://www.lawson.co.jp/lab/app/art/1528220_8411.html

Prizes:

<Lottery Course> A Course (Purchase 5 items):

Cooler Box + "Monster Bad Apple" 1 Case (24 bottles) Set - 10 winners

B Course (Purchase 3 items): Limited T-shirt - 90 winners

C Course (Purchase 2 items): Monster Energy Assortment Set (8 bottles) - 100 winners

<In-Store First-Come, First-Served Course>

Purchase 2 items simultaneously: Limited Keychain (16 per store)

Prize Details

Cooler Box

"Monster Bad Apple" 1 Case (24 bottles) Set

"Monster Bad Apple" Limited T-shirt

Monster Assortment Set (8 bottles)

Limited Keychain