New Apple-Flavored 'Monster Bad Apple' Launches in Japan on June 30

Campaign Period: June 3 (Wed) – June 11 (Thu), 2026, 23:59

Official X URL: https://x.com/MonsterEnergyJP

Monster Energy, the No.1 energy drink in Japan (*), will launch its new product 'Monster Bad Apple' on Tuesday, June 30. To commemorate the launch, a campaign will be held on X starting today, June 3 (Wed), where participants can win a special box containing the new product.

*Based on manufacturer shipment data for the energy drink market in Japan, January-December 2025, estimated by Inryo Soken.

This product is the latest addition to the popular 'Juice Monster' series, known for its fruity flavors like 'Monster Pipeline Punch'. 'Monster Bad Apple' features an impactful design and offers a refreshing, dry apple flavor that overturns conventional apple beverage norms. Its crisp, less sweet taste is perfect for moments requiring concentration, daytime refreshment, or toasting with friends in active scenes.

The commemorative campaign runs from today, June 3 (Wed) to June 11 (Thu). To enter, follow the official Monster Energy Japan X account (@MonsterEnergyJP) and repost the target post. 1,000 winners will be selected by lottery to receive a special box containing the new product. This special box is designed in the shape of an 'apple', reflecting the product name, and opens like peeling fruit to reveal the new product, a limited-edition design full of playful spirit.

This summer, power through energetically with the refreshing, dry new flavor 'Monster Bad Apple' in hand!

■ Product Overview

Monster Bad Apple 355ml Can

Don't you want to try it?

We thought so! Monster Bad Apple has a taste like no other.

Forget about other apple-flavored drinks.

Bad Apple is seriously delicious.

It's worth getting kicked out of paradise for.

Refreshing and dry apple flavor.

Not too sweet, with a smooth finish.

A sinfully wonderful taste,

packed with the legendary Monster Energy blend.

Product Name: Monster Bad Apple 355ml Can

Release Date: Tuesday, June 30, 2026

Product Features:

・Not too sweet, refreshing and dry apple flavor

・Juice Monster series

・Proprietary energy blend

・Contains 40mg caffeine per 100ml

Price: ¥213 (excluding tax)

Volume: 355ml can

■ 'Monster Bad Apple Launch Commemorative Campaign' Overview

Name: 'Monster Bad Apple Launch Commemorative Campaign'

Period: Wednesday, June 3, 2026 – Thursday, June 11, 2026, 23:59

Entry Method:

① Follow the official Monster Energy Japan X account (@MonsterEnergyJP)

② Repost the target post from @MonsterEnergyJP

Official X URL: https://x.com/MonsterEnergyJP

Prize: Monster Bad Apple Special Box

(Contains 1 can of Monster Bad Apple) … 1,000 winners by lottery

Winner Notification: After the campaign period ends, winners will be contacted via direct message from the official X account. Winners will then provide shipping information to receive the prize.

Special Box