Monster Energy & Fukuoka SoftBank Hawks Title Sponsorship Match "Monster Energy DAY" to be Held!

Monster Energy, Japan's No. 1 energy drink (*), will hold a title-sponsored match "Monster Energy DAY" on Saturday, May 2, 2026, at Mizuho PayPay Dome Fukuoka, the home stadium of the Fukuoka SoftBank Hawks. * Estimated by Beverage Research Institute: Energy Drink Market, January-December 2025, manufacturer sales volume (domestic Japan) To commemorate "Monster Energy DAY," a campaign titled "Monster Energy & Fukuoka SoftBank Hawks: Get a VIP Experience!" will be held at Direx stores from April 1 (Wednesday) to April 21 (Tuesday). Multiple prizes are available depending on the number of Monster products purchased. By purchasing 6 Monster products, you can apply for a lottery to win "VIP Experience Pair Tickets." In addition to pair tickets for the match, this luxurious prize content, a must-see for Hawks fans, includes a "commemorative gift presentation to players" directly on the field just before the game starts, and a "game ball present." With the purchase of 4 products, you can apply for a lottery to win a "Monster Energy Baseball Shirt" autographed by Yuki Yanagita, a Monster Energy BASEBALL athlete. Furthermore, if you purchase two products simultaneously at the store, you will receive a "limited edition sticker" on the spot. Two types are available: a simple design featuring the Monster Energy and Fukuoka SoftBank Hawks logos, and a limited design featuring Yuki Yanagita's signature full swing. This campaign is the only way to get these limited edition stickers, which are sure to revive the passion of Hawks fans. Monster Energy and Fukuoka SoftBank Hawks team up for a special, one-day-only "Monster Energy DAY." Get a Monster Energy BASEBALL experience that can only be found here! ## Campaign Overview Name: "Monster Energy & Fukuoka SoftBank Hawks: Get a VIP Experience!" Campaign Campaign Period: April 1, 2026 (Wednesday) - April 21, 2026 (Tuesday) * VIP ticket application deadline: April 16 (Thursday) * Other prize application deadline: April 22 (Wednesday) Target Stores: Direx stores only How to Apply: Purchase Monster products at target stores and upload the receipt to the campaign website. Campaign Website URL: https://sslcp.jp/monstersh/ Eligible Products: All SKUs handled Prizes: Apply with 6 products: VIP Pair Tickets – 1 pair (2 people) * Eligible date: May 2 (Saturday) Fukuoka SoftBank Hawks vs. Tohoku Rakuten Golden Eagles * Location: Mizuho PayPay Dome Fukuoka * Game time: 14:00- Apply with 4 products: Yuki Yanagita autographed Monster Energy Baseball Shirt - 5 winners Apply with 1 product: Eraberu Pay 500 yen - 400 winners Purchase 2 products simultaneously: Limited Edition Sticker - 20 pieces per store