Monster Bank Officially Launches Zero-Cost Business Turnaround Support and Execution 'EMO Model'

Background of the Service Launch: Ending the 'Lonely Gamble' in Business

Many executives face uncertain deficits and shrinking markets without a clear exit, fighting these battles alone. Traditional management consulting presents a paradox: the 'high fixed costs' of upfront fees and monthly retainers create a barrier, meaning the very 'companies on the edge' that need support the most cannot afford to utilize it.

To embody its mission of 'transforming the lonely gamble of business into a confident challenge,' Monster Bank has decided to launch a business turnaround support service starting at 'zero cost.' This service minimizes risk by utilizing data analysis through its proprietary platform 'Proofly,' coupled with the 'EMO (Execution Managing Officer)' model, which takes charge of actual business execution.

Target Audience: For Executives Facing These Challenges

Cash is critically low: Bank financing has stalled, and the company is forced to rebuild using only internal resources. There is runway (cash survival time) but no clear exit: The market is visibly shrinking, but there is a lack of budget and personnel to step into new business areas. Knowing 'what to do' but unable to 'execute': Field operations cannot keep up, rendering improvement plans merely theoretical.

Monster Bank's 'Three Turnaround Engines'

Characterized by direct, on-site support that goes far beyond mere advice.

1. 'Visualization' of the current situation and organizing 'non-financial information' Utilizing 'Proofly' for cross-sectional analysis of sales, marketing, and finance. Data is used to identify 'where the leaks are,' and a business simulation is constructed to serve as explanatory material for financial institutions.

2. Task execution by EMOs (Execution Managing Officers) Eliminating 'all talk' consulting. Our members take over the gritty tasks—such as being on-site 1-2 days a week, cold calling, distributing flyers, and creating manuals—maximizing the speed of recovery.

3. Starting at zero cost Prioritizing 'taking action first,' we have waived initial and monthly fees. We walk alongside the executive as a partner until a highly probable 'winning strategy' is discovered.

Support Track Record (Examples)

BPO Company: Accumulated losses of 31 million yen, approx. 20 employees. Achieved single-month profitability within 3 months of starting support by reviewing on-site operational flows and rebuilding sales channels. Nursing Care/Welfare Company: Reduced external personnel costs by 1.5 million yen per month. Concurrently built a data-driven 'retention system,' improving LTV (Lifetime Value).

Comment from Kazuma Toba, CEO of Monster Bank Co., Ltd.

"No matter how big the company, an executive tries on clothes before buying them. However, in business decisions where tens of millions of yen are at stake, it has somehow been accepted that 'trying it on (validation)' is impossible. This service release is the first step in providing a 'reliable yardstick' so that challengers across Japan and around the world can minimize their probability of failure and stand up once again. Let's turn the biggest gamble of a lifetime into a confident challenge."