Monster Bank Launches "New Business Research Group," Hosting Offline Study Session on "New Business & Business Revitalization" on Thursday, May 21st.

■ Background of Establishment

In new ventures, which are said to have a low success rate, many executives of mid-sized and small companies find themselves in lonely situations where they lack in-house experts or people to consult with, forcing them to make decisions based on experience and intuition.

Monster Bank Inc., with its vision of 'Creating a society where all decisions are equipped with a reliable measure,' has established the offline-centric community 'New Business Research Group.' This group aims to dispel the anxieties of these 'lonely decision-makers' and elevate new businesses, which will become future pillars, into 'evidence-based investments.'

■ Features of this Research Group: Directly Learn Real-World Insights from Diverse 'Practitioners'

This research group invites executives from listed companies, entrepreneurs who have successfully launched new businesses, and top experts in specific fields (marketing, finance, technology, organizational development, etc.) as guest lecturers.

The biggest feature is the opportunity to directly absorb practical case studies, often messy, that reveal 'what separated success from failure,' as well as 'the realities behind failures' and 'criteria for decision-making' that can only be disclosed in an offline setting, rather than relying on textbook theories.

■ Three Values Provided by the 'New Business Research Group'

1. Thorough Verification of 0→1 Business Concepts and PoC (Proof of Concept): Beyond mere ideation, we research a 'winning structure' based on market data and hypothesis testing processes. We leverage the knowledge gained from 'Proofly,' our own PoC platform, to eliminate uncertain decision-making.

2. Sharing of 'Practical Knowledge' by Success Stories and Experts: We cover a wide range, from the mindset of executives who have succeeded in new businesses to specialized know-how from experts in specific domains. This allows members to supplement 'the missing pieces currently needed by their own company' with cutting-edge insights.

3. A High-Energy Exchange Hub where Executives and Business Leaders 'Speak Their Minds': By committing to offline events, we provide a space where members can openly discuss worries that are difficult to consult within their own companies, and the processes of success and failure. The clash of insights from different industries provides clues for problem-solving that could not be reached alone.

■ Outline of the Offline Study Session on Thursday, May 21st

Date: Thursday, May 21, 2026, 19:00-21:30
Venue: Tokyo (details will be provided by the organizing office)
Target: Executives and new business leaders nationwide
Theme: 'The Front Lines of New Business and Business Revitalization, and the Basis for Decision-Making'
Click here to apply

■ About Monster Bank Inc.

With a vision of 'Creating a society where all decisions are equipped with a reliable measure,' Monster Bank Inc. operates 'Proofly,' a platform that provides end-to-end support for concept verification (PoC) in new businesses and marketing strategies. We support companies in minimizing risks and enhancing success rates in their endeavors through expert execution support (EMO model) and data visualization.

Established: July 2025
Location: 8F, 7-7-7 Roppongi, Minato-ku, Tokyo
Representative: Kazuma Toba, Representative Director
Business Activities: Development and operation of PoC platform 'Proofly,' effectiveness verification consulting
URL: https://monster-bank.jp/