Polarized Sunglasses 'Gillsee' Records 6 Consecutive Pre-Order Sell-Outs; 2 New Colors Sold Out in Just 4 Days. D2C Brand with Cumulative Support of 27.5 Million Yen Struggles to Keep Up with Strong Market Demand
Polarized sunglasses brand 'Gillsee' sold out its additional production of new colors on the same day, marking 6 consecutive pre-order sell-outs. As a D2C brand with cumulative crowdfunding support of 27.5 million yen, its supply continues to struggle to meet strong market demand.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 18:00
- 🔍 Collected: May 7, 2026 at 09:31
- 🤖 AI Analyzed: May 7, 2026 at 09:44 (12 min after Collected)
MONOGI Corporation (Headquarters: Edogawa-ku, Tokyo; Representative Director: Kazuki Akutsu), which operates the polarized sunglasses brand "Gillsee," announced that the sale of additional production (limited to 30 units) of new colors "Green" and "Yellow," conducted on Saturday, May 2, 2026, sold out on the same day. As a result, Gillsee has recorded 6 consecutive sell-outs in its pre-order sales since December 2025. As a polarized sunglasses brand from Japan that won the CAMPFIRE Grand Prize in 2025 with a cumulative crowdfunding support of 27.5 million yen, the situation continues where supply cannot keep up with the strong market demand.
## 6 consecutive pre-order sell-outs. Supply cannot keep up with market demand.
Gillsee has conducted multiple pre-order sales to date, all of which have sold out within a few days. The latest sale on April 25, 2026, featuring the new "Green" and "Yellow" colors, sold out in just 2 days. Furthermore, the additional production (limited to 30 units) released on May 2 also sold out in 4 days, marking 6 consecutive sell-outs.
### Pre-order Sell-out Record
- December 2025: Sold out in 5 days
- February 14, 2026: Sold out in 5 hours
- February 21, 2026: Sold out in 5 days
- March 24, 2026: Sold out in 3 days
- April 25, 2026: Sold out in 2 days (New colors Green, Yellow)
- May 2, 2026: Sold out in 4 days
Responding to customer requests who could not purchase, and after adjusting with the manufacturing factory, additional production (limited to 30 units) was launched on Saturday, May 2, which also sold out in 4 days. The situation where supply cannot keep up with market demand continues.
## Proprietary lens technology "Spectrivision" that "controls light"
Gillsee's brand concept is "Fish were always there. You just couldn't see them." It is a polarized sunglasses brand from Japan developed with the sole focus of "controlling light." The proprietary lens technology "Spectrivision™," thoroughly refined at fishing sites, features a 7-layer structure that precisely removes glare from the water surface, making fish shadows appear clearly.
Its performance is optimized for driving, golf, and outdoor activities as well. Cutting light, eliminating noise, and retaining only necessary information—that is the Gillsee polarized experience.
## Gillsee's position in the polarized sunglasses market
For many years, the polarized sunglasses market for fishing has been polarized into "high-end models costing over 30,000 yen" and "no-brand models costing several thousand yen." There were very few options providing high-end performance in the intermediate price range (10,000 to 20,000 yen). Gillsee has established a position in this niche/gap, achieving visibility comparable to 30,000-yen class high-end polarized sunglasses for 14,400 yen (tax included). This is prompting experienced anglers to switch brands.
## 4 existing colors + 2 new colors, 4-color lineup optimized for various fishing light conditions
From Saturday, May 2, 2026, additional production of new colors "Green" and "Yellow" will begin sales. Together with the existing "Brown" and "Gray," this will create a 4-color lineup optimized for different fishing light conditions.
### Lens color specific uses
- **Green**: For stream, bass fishing, and wading. Clearly visualize topography and fish shadows in greenish water surfaces and dappled sunlight.
- **Yellow**: For morning/evening prime time, cloudy weather, and low light conditions. Suppresses glare while maintaining visibility brightness even in low light.
- **Brown**: Classic, all-round use. Emphasizes contrast and is versatile for all scenes.
- **Gray**: For strong light, summer offshore. Provides comfortable vision with natural color perception even under intense light.
## Product Specifications (Patent-pending design)
- Model: XL Series
- Colors: Green / Yellow / Brown / Gray
- Price: 14,400 yen (tax included)
- Polarization rate: 96% or more
- UV cut rate: 99.9%
- Weight: Approx. 28g (lightweight design)
- Frame material: TR90 (lightweight, highly durable material also used in aircraft)
- Lens technology: Spectrivision™ (7-layer structure) / Backside AR multi-coating
## Information for wholesale, retail, and media
Gillsee is constantly accepting inquiries regarding wholesale sales to fishing tackle stores, outdoor shops, select shops, etc., as well as product reviews, interviews, and sample provision requests from various media companies.
## 6 consecutive pre-order sell-outs. Supply cannot keep up with market demand.
Gillsee has conducted multiple pre-order sales to date, all of which have sold out within a few days. The latest sale on April 25, 2026, featuring the new "Green" and "Yellow" colors, sold out in just 2 days. Furthermore, the additional production (limited to 30 units) released on May 2 also sold out in 4 days, marking 6 consecutive sell-outs.
### Pre-order Sell-out Record
- December 2025: Sold out in 5 days
- February 14, 2026: Sold out in 5 hours
- February 21, 2026: Sold out in 5 days
- March 24, 2026: Sold out in 3 days
- April 25, 2026: Sold out in 2 days (New colors Green, Yellow)
- May 2, 2026: Sold out in 4 days
Responding to customer requests who could not purchase, and after adjusting with the manufacturing factory, additional production (limited to 30 units) was launched on Saturday, May 2, which also sold out in 4 days. The situation where supply cannot keep up with market demand continues.
## Proprietary lens technology "Spectrivision" that "controls light"
Gillsee's brand concept is "Fish were always there. You just couldn't see them." It is a polarized sunglasses brand from Japan developed with the sole focus of "controlling light." The proprietary lens technology "Spectrivision™," thoroughly refined at fishing sites, features a 7-layer structure that precisely removes glare from the water surface, making fish shadows appear clearly.
Its performance is optimized for driving, golf, and outdoor activities as well. Cutting light, eliminating noise, and retaining only necessary information—that is the Gillsee polarized experience.
## Gillsee's position in the polarized sunglasses market
For many years, the polarized sunglasses market for fishing has been polarized into "high-end models costing over 30,000 yen" and "no-brand models costing several thousand yen." There were very few options providing high-end performance in the intermediate price range (10,000 to 20,000 yen). Gillsee has established a position in this niche/gap, achieving visibility comparable to 30,000-yen class high-end polarized sunglasses for 14,400 yen (tax included). This is prompting experienced anglers to switch brands.
## 4 existing colors + 2 new colors, 4-color lineup optimized for various fishing light conditions
From Saturday, May 2, 2026, additional production of new colors "Green" and "Yellow" will begin sales. Together with the existing "Brown" and "Gray," this will create a 4-color lineup optimized for different fishing light conditions.
### Lens color specific uses
- **Green**: For stream, bass fishing, and wading. Clearly visualize topography and fish shadows in greenish water surfaces and dappled sunlight.
- **Yellow**: For morning/evening prime time, cloudy weather, and low light conditions. Suppresses glare while maintaining visibility brightness even in low light.
- **Brown**: Classic, all-round use. Emphasizes contrast and is versatile for all scenes.
- **Gray**: For strong light, summer offshore. Provides comfortable vision with natural color perception even under intense light.
## Product Specifications (Patent-pending design)
- Model: XL Series
- Colors: Green / Yellow / Brown / Gray
- Price: 14,400 yen (tax included)
- Polarization rate: 96% or more
- UV cut rate: 99.9%
- Weight: Approx. 28g (lightweight design)
- Frame material: TR90 (lightweight, highly durable material also used in aircraft)
- Lens technology: Spectrivision™ (7-layer structure) / Backside AR multi-coating
## Information for wholesale, retail, and media
Gillsee is constantly accepting inquiries regarding wholesale sales to fishing tackle stores, outdoor shops, select shops, etc., as well as product reviews, interviews, and sample provision requests from various media companies.