Survey Release: Tropical Resorts Top Travel Wishlist! Report on 'Consumer Psychology Regarding Overseas Travel and Dining Out'
Key facts
- Survey Release: Tropical Resorts Top Travel Wishlist! Report on 'Consumer Psychology Regarding Overseas Travel and Dining Out'
- Monogatari Corporation's survey reveals that while 85.8% of respondents feel economic pressure toward overseas travel, tropical destinations like Hawaii remain the top desired destination (46.8%). In response, Yakiniku King will launch a limited-time 'Hawaii Fair' starting July 9, 2026.
- Source: PR Times
- Date: June 18, 2026
Direct answer
Monogatari Corporation's survey reveals that while 85.8% of respondents feel economic pressure toward overseas travel, tropical destinations like Hawaii remain the top desired destination (46.8%). In response, Yakiniku King will launch a limited-time 'Hawaii Fair' starting July 9, 2026.
- Citation
- Survey Release: Tropical Resorts Top Travel Wishlist! Report on 'Consumer Psychology Regarding Overseas Travel and Dining Out' (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
Monogatari Corporation's survey reveals that while 85.8% of respondents feel economic pressure toward overseas travel, tropical destinations like Hawaii remain the top desired destination (46.8%). In response, Yakiniku King will launch a limited-time 'Hawaii Fair' starting July 9, 2026.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 00:03
- 🔍 Collected: June 17, 2026 at 15:17
- 🤖 AI Analyzed: June 18, 2026 at 14:46 (23h 28m after Collected)
Monogatari Corporation (Headquarters: Toyohashi City, Aichi Prefecture; President and CEO: Hisayuki Kato) has conducted a 'Consumer Psychology Survey on Overseas Travel and Dining Out' this summer, just before the summer vacation season. Amid prolonged historical yen depreciation and rising prices, we report on consumers' 'attitudes toward overseas travel' and 'what they seek in alternative leisure activities'.
■ Summer 2026 Consumer Psychology Survey on Overseas Travel and Dining Out
Survey Period: Friday, June 5, 2026
Valid Responses: 506
Survey Method: Internet survey (conducted by knowns Co., Ltd.)
Survey Targets: Men and women aged 20–50 residing in Japan
■ Survey Highlights
Top dream destination: tropical resorts. 85.8% report high economic and psychological barriers to overseas travel.
Travel purposes dominated by sightseeing and gourmet experiences. High interest in 'accessible alternative leisure'.
Gourmet offerings that deliver authentic experiences with good cost-performance and time-efficiency gain attention.
Over 80% feel psychological comfort from fixed-rate (all-you-can-eat) dining, enjoying affordable luxury within budget.
【Top dream destination: Hawaii and other tropical resorts! But over 85% face barriers】
The survey revealed that 85.8% of respondents feel significant barriers to overseas travel due to the weak yen and rising prices. However, when asked about ideal destinations without budget constraints, 'tropical resorts like Hawaii and Guam' ranked first with 46.8%, nearly half of respondents, indicating enduring desire and interest.
【Sightseeing and gourmet top travel priorities; high interest in 'accessible alternative leisure'】
When traveling, after sightseeing spots (65.4%), gourmet food (56.1%) is the second most valued aspect, showing that over half prioritize local cuisine. Additionally, 68.0% expressed interest in 'alternative leisure'—experiencing resort vibes locally—even if they can't travel abroad.
【Gourmet with good cost-performance and authenticity gains attention】
When enjoying an 'overseas travel experience' at local restaurants, consumers appreciate not only 'authentic local flavors and trending cuisine' (45.9%) but also 'the convenience of experiencing local vibes without travel time or costs' (44.1%), highlighting the appeal of time- and cost-efficiency.
Furthermore, a focused survey on Hawaii, a popular travel destination, showed that 84.4% value experiencing the overall atmosphere and worldview. Next, 52.3% appreciate well-curated drinks and desserts, and 43.5% show interest in iconic local dishes like garlic shrimp and malasadas—indicating that sensory experiences through taste are essential.
【Over 80% feel psychological comfort from fixed-rate (all-you-can-eat) dining; enjoy affordable luxury within budget】
Amid growing concerns over dining-out costs due to inflation, 83.1% responded that 'fixed-rate (all-you-can-eat) dining provides psychological comfort and a sense of affordable indulgence'. This cost-effective dining style, maximizing enjoyment within a budget, is strongly supported as a rational choice for modern consumers.
■ Responding to Survey Results: All-you-can-eat as Accessible 'Alternative Leisure'
Yakiniku King will launch a limited-time 'Hawaii Fair' starting Thursday, July 9, 2026, aligning with the survey's findings on demand for 'alternative leisure' that brings overseas travel vibes locally and the comfort of fixed pricing. (Available earlier at select stores.)
Featuring iconic local dishes like 'Stone Bowl Cheese Loco Moco' and collaborations with popular shops: '【THE MALASADA TOKYO】Malasada ~Cream~', '【MINATO Hawaii】Garlic Shrimp', and '【Hula-in Maui Chips】Fried Potatoes ~Hawaiian Sour Cream Flavor~', offering a taste of overseas travel without leaving town.
We invite you to enjoy an unforgettable moment at Yakiniku King—a convenient 'alternative leisure' option that satisfies both your stomach and soul, without travel time or expenses.
About Yakiniku King
Yakiniku King is a specialized all-you-can-eat yakiniku restaurant with a table-order buffet system. Orders are placed via touch panel, and all dishes are delivered directly to your table. Unlike traditional buffets, customers can remain seated and enjoy their meal in comfort. Three all-you-can-eat courses are available: '58-Item Course', 'King Course', and 'Premium Course'. Discount services for infants, elementary school students, and seniors (60+) make it popular among families and diverse customer groups. The 'King Course' features five signature items, including 'King Kalbi', made from a rare cut available from only about 500g per cow. We also focus on premium ingredients, precise meat cutting, and signature sauces, achieving quality unmatched in the all-you-can-eat segment. All courses include not only meat but also premium side dishes like kimchi and salads, main courses, and desserts, making it ideal for families, friends, celebrations, and various occasions.
※Menu offerings and prices may vary by location. For details, visit the store information page: https://www.yakiniku-king.jp/shop/
■ Yakiniku King Website: https://www.yakiniku-king.jp/
About Monogatari Corporation
Representative: President and CEO Hisayuki Kato
Founded: December 1949
Established: September 1969
Headquarters: 5-7-11 Nishi-Iwata, Toyohashi City, Aichi Prefecture
Capital: 5.9 billion yen (as of June 30, 2025)
Sales: 123.9 billion yen (fiscal year ended June 2025)
※Group store sales: approx. 1.765 trillion yen (fiscal year ended June 2025)
Business: Operation of food service businesses and franchise chain expansion
Brands: Yakiniku King / Marugen Ramen / Nidaime Marugen / Jukusei Shoyu Ramen Kyabeton / Sushi & Shabu-Shabu Yuzu-an / Okonomiyaki Honpo / Genya Seafood Feast / Shabu and Crab Genji Sōhonten / Wagyu Yakiniku NIKUGEN / Butantan Daisuki Yakiniku Happy / Yakitate no Karubi, and others
Store Count: 802 domestic stores (543 directly operated, 259 franchise), 112 overseas stores (as of May 31, 2026)
Corporate Website: https://www.monogatari.co.jp/
Keywords:
■ Summer 2026 Consumer Psychology Survey on Overseas Travel and Dining Out
Survey Period: Friday, June 5, 2026
Valid Responses: 506
Survey Method: Internet survey (conducted by knowns Co., Ltd.)
Survey Targets: Men and women aged 20–50 residing in Japan
■ Survey Highlights
Top dream destination: tropical resorts. 85.8% report high economic and psychological barriers to overseas travel.
Travel purposes dominated by sightseeing and gourmet experiences. High interest in 'accessible alternative leisure'.
Gourmet offerings that deliver authentic experiences with good cost-performance and time-efficiency gain attention.
Over 80% feel psychological comfort from fixed-rate (all-you-can-eat) dining, enjoying affordable luxury within budget.
【Top dream destination: Hawaii and other tropical resorts! But over 85% face barriers】
The survey revealed that 85.8% of respondents feel significant barriers to overseas travel due to the weak yen and rising prices. However, when asked about ideal destinations without budget constraints, 'tropical resorts like Hawaii and Guam' ranked first with 46.8%, nearly half of respondents, indicating enduring desire and interest.
【Sightseeing and gourmet top travel priorities; high interest in 'accessible alternative leisure'】
When traveling, after sightseeing spots (65.4%), gourmet food (56.1%) is the second most valued aspect, showing that over half prioritize local cuisine. Additionally, 68.0% expressed interest in 'alternative leisure'—experiencing resort vibes locally—even if they can't travel abroad.
【Gourmet with good cost-performance and authenticity gains attention】
When enjoying an 'overseas travel experience' at local restaurants, consumers appreciate not only 'authentic local flavors and trending cuisine' (45.9%) but also 'the convenience of experiencing local vibes without travel time or costs' (44.1%), highlighting the appeal of time- and cost-efficiency.
Furthermore, a focused survey on Hawaii, a popular travel destination, showed that 84.4% value experiencing the overall atmosphere and worldview. Next, 52.3% appreciate well-curated drinks and desserts, and 43.5% show interest in iconic local dishes like garlic shrimp and malasadas—indicating that sensory experiences through taste are essential.
【Over 80% feel psychological comfort from fixed-rate (all-you-can-eat) dining; enjoy affordable luxury within budget】
Amid growing concerns over dining-out costs due to inflation, 83.1% responded that 'fixed-rate (all-you-can-eat) dining provides psychological comfort and a sense of affordable indulgence'. This cost-effective dining style, maximizing enjoyment within a budget, is strongly supported as a rational choice for modern consumers.
■ Responding to Survey Results: All-you-can-eat as Accessible 'Alternative Leisure'
Yakiniku King will launch a limited-time 'Hawaii Fair' starting Thursday, July 9, 2026, aligning with the survey's findings on demand for 'alternative leisure' that brings overseas travel vibes locally and the comfort of fixed pricing. (Available earlier at select stores.)
Featuring iconic local dishes like 'Stone Bowl Cheese Loco Moco' and collaborations with popular shops: '【THE MALASADA TOKYO】Malasada ~Cream~', '【MINATO Hawaii】Garlic Shrimp', and '【Hula-in Maui Chips】Fried Potatoes ~Hawaiian Sour Cream Flavor~', offering a taste of overseas travel without leaving town.
We invite you to enjoy an unforgettable moment at Yakiniku King—a convenient 'alternative leisure' option that satisfies both your stomach and soul, without travel time or expenses.
About Yakiniku King
Yakiniku King is a specialized all-you-can-eat yakiniku restaurant with a table-order buffet system. Orders are placed via touch panel, and all dishes are delivered directly to your table. Unlike traditional buffets, customers can remain seated and enjoy their meal in comfort. Three all-you-can-eat courses are available: '58-Item Course', 'King Course', and 'Premium Course'. Discount services for infants, elementary school students, and seniors (60+) make it popular among families and diverse customer groups. The 'King Course' features five signature items, including 'King Kalbi', made from a rare cut available from only about 500g per cow. We also focus on premium ingredients, precise meat cutting, and signature sauces, achieving quality unmatched in the all-you-can-eat segment. All courses include not only meat but also premium side dishes like kimchi and salads, main courses, and desserts, making it ideal for families, friends, celebrations, and various occasions.
※Menu offerings and prices may vary by location. For details, visit the store information page: https://www.yakiniku-king.jp/shop/
■ Yakiniku King Website: https://www.yakiniku-king.jp/
About Monogatari Corporation
Representative: President and CEO Hisayuki Kato
Founded: December 1949
Established: September 1969
Headquarters: 5-7-11 Nishi-Iwata, Toyohashi City, Aichi Prefecture
Capital: 5.9 billion yen (as of June 30, 2025)
Sales: 123.9 billion yen (fiscal year ended June 2025)
※Group store sales: approx. 1.765 trillion yen (fiscal year ended June 2025)
Business: Operation of food service businesses and franchise chain expansion
Brands: Yakiniku King / Marugen Ramen / Nidaime Marugen / Jukusei Shoyu Ramen Kyabeton / Sushi & Shabu-Shabu Yuzu-an / Okonomiyaki Honpo / Genya Seafood Feast / Shabu and Crab Genji Sōhonten / Wagyu Yakiniku NIKUGEN / Butantan Daisuki Yakiniku Happy / Yakitate no Karubi, and others
Store Count: 802 domestic stores (543 directly operated, 259 franchise), 112 overseas stores (as of May 31, 2026)
Corporate Website: https://www.monogatari.co.jp/
Keywords:
FAQ
When does Yakiniku King's Hawaii Fair start?
The event begins on July 9, 2026, at participating locations nationwide.
What menu items are available at the Hawaii Fair?
Popular Hawaiian dishes like stone bowl cheese loco moco, malasadas, and garlic shrimp will be featured.
Which all-you-can-eat course is recommended?
The 'King Course' includes premium items like 'King Kalbi' and offers excellent value.
Where is Monogatari Corporation's headquarters?
Headquartered in Toyohashi, Aichi Prefecture, with 802 domestic stores.
Are there family-friendly dining options?
Yakiniku King offers discounts for children and seniors, making it ideal for families.