Yakitateno Karubi Launches Official X Follow and Repost Campaign to Mark Limited-Time Beef Tongue Fair

Monogatari Corporation, headquartered in Toyohashi, Aichi Prefecture and led by President Hiroyuki Kato, announced that Yakitateno Karubi, its specialty restaurant chain for freshly grilled karubi rice bowls and yukgaejang soup with 37 locations across Japan, will launch an official X follow and repost campaign to commemorate its limited-time Beef Tongue Fair. To participate, users must follow the official Yakitateno Karubi X account (@yakitate_kalbi) and repost the designated campaign post during the campaign period. The campaign runs from Thursday, May 14, 2026, to Wednesday, May 20, 2026. A total of 100 winners will be selected by lottery to receive a 500-yen dining coupon for the Yakitateno Karubi app. Winners will be chosen through a strict lottery process and notified via direct message from the official X account about one week after the campaign ends, together with a form for entering delivery information. If the required information is not submitted by the deadline, the prize will be invalidated. Coupons are scheduled to be distributed around early June 2026 through the official Yakitateno Karubi app. Yakitateno Karubi specializes in freshly grilled karubi rice bowls made with aged beef and yukgaejang soup featuring the rich umami of carefully selected beef. Its signature freshly grilled karubi rice bowl uses fresh karubi sliced daily in-store and grilled over high heat after each order, bringing out the natural flavor and aroma of the meat. The sauce blends 20 seasonings in a secret ratio to achieve a balanced mix of sweetness, heat, and acidity, while the rice is made with 100% Japanese-grown rice. Another signature item, yukgaejang soup, is cooked individually in small pots in-store. A special broth based on carefully selected beef is deepened with spicy Korean blended miso and gochujang, creating a soup in which the beef umami spreads immediately on the palate. In addition to dine-in service, the chain offers takeout, delivery services, and drive-through at select locations. Takeout requires an additional 30-yen container fee, and some stores may not offer delivery services. Menu items include the freshly grilled karubi rice bowl from 630 yen including tax and yukgaejang soup from 590 yen including tax. Value set menus are also available. The chain also offers cold noodles, salads, and other varied menu items, most of which are available for takeout. Children's menu options are also offered, making the restaurant suitable for families, groups of friends, and solo diners. Monogatari Corporation was founded in December 1949 and established in September 1969. Its headquarters are located at 5-7-11 Nishiiwata, Toyohashi, Aichi Prefecture. The company has capital of 5.9 billion yen as of June 30, 2025, and recorded sales of 123.9 billion yen for the fiscal year ended June 2025, with group store sales of approximately 176.5 billion yen. It operates restaurant businesses and franchise chains under brands including Yakiniku King, Marugen Ramen, Yuzu-an, and Yakitateno Karubi. As of March 31, 2026, it operated 794 stores in Japan and 101 stores overseas.