Yuzuan Launches X Campaign to Commemorate New Shrimp and Crab Shabu Menu Items

Monogatari Corporation, headquartered in Toyohashi City, Aichi Prefecture, operates 115 "Sushi Shabu-shabu Yuzuan" restaurants nationwide. The company is launching an X (Twitter) campaign from April 14, 2026, to April 23, 2026, to mark the release of new menu items: "Shrimp Shabu with Head" and "Real Snow Crab Shabu." Participants who follow the official Yuzuan X account (@yuzuan_official) and repost the campaign post will be entered into a drawing to win one of ten 10,000 yen Yuzuan app meal coupons. Coupons are scheduled for distribution in mid-May 2026. Yuzuan offers various courses, including the "Seasonal Yuzuan Course" (3,480 yen excl. tax / 3,828 yen incl. tax) featuring aged beef shabu-shabu and over 30 types of sushi, and the "Luxury Course" (4,480 yen excl. tax / 4,928 yen incl. tax) which includes Kuroge beef shabu-shabu, medium fatty tuna, whole snow crab, and sea urchin. Weekday lunch options include the "Seasonal Shokado Lunch" at 1,090 yen (excl. tax) / 1,199 yen (incl. tax). Monogatari Corporation was founded in December 1949 and established in September 1969. As of June 30, 2025, its capital was 5.9 billion yen, with sales of 123.9 billion yen for the fiscal year ending June 2025. The group's total store sales were approximately 176.5 billion yen for the same period. The company's business involves operating restaurants and developing franchise chains. Its brands include Yakiniku King, Marugen Ramen, Yuzuan, and others. As of March 31, 2026, it operated 794 domestic stores (535 directly managed, 259 franchised) and 101 overseas stores.