Setouchi Ibuki Island 'Dried Sardines' Whole, Entrusted to Children's Healthy Growth and Fondness for Homeland. Takamatsu-launched Additive-Free Baby Food 'setoto' to be Released on April 25
Delights LLC will launch additive-free infant food 'setoto' on April 25, 2026, using Setouchi fish. Aiming for child growth, regional contribution, and preventing fish aversion.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 20:16
- 🔍 Collected: April 11, 2026 at 00:25 (4h 8m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 03:06 (218h 41m after Collected)
Additive-free frozen baby and infant food mom’s (operated by Delights LLC, Representative: Makki Tagami) will launch "setoto," frozen infant food using Setouchi seafood, from Saturday, April 25, 2026. This project was initiated by Representative Tagami, who moved his manufacturing base from Tokyo to Takamatsu in 2022, as a "return of gratitude" for Setouchi's abundant ingredients. Through co-creation with local fishery processing companies, we aim to utilize unutilized fish and inherit local cuisine.
## Background of Development: "Pressing Voices" from Child-Rearing Households and the Decision to "Relocate to Takamatsu"
Through the operation of handmade, additive-free baby food mom’s, which has exceeded 4,000 cumulative users, the most frequent request from parents was "Please increase high-quality fish menus." To solve the challenge of fish consumption, which is often avoided in cooking by child-rearing households due to the burden of preparation and fear of bones, Representative Tagami moved his manufacturing base from Tokyo to Takamatsu in search of "ingredients with high potential in nutritional value and freshness." After four years, he has launched the new brand "setoto" with the desire to give shape to the blessings of the Setouchi Sea and contribute to his hometown.
## Background of Development: "Pressing Voices" from Child-Rearing Households and the Decision to "Relocate to Takamatsu"
Through the operation of handmade, additive-free baby food mom’s, which has exceeded 4,000 cumulative users, the most frequent request from parents was "Please increase high-quality fish menus." To solve the challenge of fish consumption, which is often avoided in cooking by child-rearing households due to the burden of preparation and fear of bones, Representative Tagami moved his manufacturing base from Tokyo to Takamatsu in search of "ingredients with high potential in nutritional value and freshness." After four years, he has launched the new brand "setoto" with the desire to give shape to the blessings of the Setouchi Sea and contribute to his hometown.
FAQ
What is 'Setoto'?
It is a frozen baby food made primarily from ingredients like dried sardines from the Seto Inland Sea, with no additives. It aims to support children's healthy growth and prevent them from avoiding fish.
Who developed and sells it?
It is developed and sold by mom’s, an additive-free baby food brand operated by Delights, under the leadership of Mr. Tagami.
When is the release date?
It is scheduled to be released on April 25, 2026.