Mom's Touch Aims to Be the Best Chicken Burger Brand, Launches "3 Sai Declaration" Campaign from April 24th
Mom's Touch, a Korean-based chicken burger chain, launched its "3 Sai Declaration" campaign from April 24, 2026, across five stores in the Kanto region. The campaign promises the best quality, service, and space, offering its signature "Cyburger" at a special price, implementing a customer satisfaction program, and providing a comfortable store environment.
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- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:32
- 🤖 AI Analyzed: April 30, 2026 at 13:36 (2h 4m after Collected)
MOM’S TOUCH JAPAN Co., Ltd., which operates "Mom's Touch," a burger chain boasting the largest number of stores in Korea, launched a new campaign called "3 Sai Declaration" starting Friday, April 24, 2026, at all five stores in the Kanto region (Shibuya, Solamachi Harajuku, Shimokitazawa, Akitsu Ekimae, and BLiX Chigasaki).
This campaign promises three "Sais" (pronounced "sai," meaning "best" in Japanese): "best Quality," "best Service," and "best Space." Named after the signature "Cyburger," it declares to deliver the "Saiko (best)" experience to Japanese customers.
■ "3 Sai Declaration" Campaign Details
Mom's Touch "3 Sai Declaration" Campaign Official Poster
1. [Best Quality] Signature "Cyburger" at a Special Price
To introduce the appeal of "Cyburger," Mom's Touch's iconic menu item, to more people, a promotion offering it at a special price will be held during Golden Week. The overwhelmingly voluminous "Whole Chicken Patty" is committed to being "handmade," deep-fried only after an order is received. This ensures you can always enjoy a "juicy" and "crispy" chicken patty. During the period, limited-time and limited-quantity sets combining popular side menus will also be introduced sequentially.
2. [Best Service] Connecting Smiles with the "Nico Nico Program"
To be closer to customers, the "Best Nico Nico Program" has been introduced.
Solving with "Nico (2 pieces)": In the unlikely event that you are not satisfied with a product provided, we will offer 2 pieces (nico) of chicken as an apology on the spot.
Gratitude with "Nico (2 pieces)": Customers who praise staff or provide ideas for store improvement will receive 2 pieces (nico) of cheese balls as a token of our gratitude.
3. [Best Space] From "Time Performance" to "Comfortable Experience"
Refreshing the traditional fast-food image of "eat quickly and leave," we propose a space where customers can spend time as they like, much like a cafe.
Timed soundscapes: At Shimokitazawa, Akitsu Ekimae, and BLiX Chigasaki stores, "Morning Jazz" will be played in the morning, and instrumental (lyric-free) beats conducive to work will be played during afternoon work hours (14:30-16:30) and at night (after 20:00), curating music tailored to customer's purpose.
Enhanced facilities: In addition to free Wi-Fi at all seats, the "CHARGE SPOT" mobile battery sharing service is fully equipped, enhancing convenience as a "third place" for students and professionals.
■ Excitement in Stores and on SNS
Main campaign video
During the campaign period, store staff will greet customers wearing special armbands with "Saiko" written on them. These armbands match the design worn by the "Cheering Squad Leader" who appears in the popular campaign video on SNS.
This campaign, aiming to surpass the previous framework of being "Korea's No.1 burger" and become the best chicken burger, has received significant feedback immediately after its launch, such as "The wordplay combining 'Saiko' (best) and 'Sai' is interesting" and "It conveys confidence in quality."
[Campaign Overview]
Start Date: Friday, April 24, 2026
Target Stores: Shibuya, Solamachi Harajuku, Shimokitazawa, Akitsu Ekimae, BLiX Chigasaki
■ About Mom's Touch
Mom's Touch is a burger and chicken brand with 1,510 stores in Korea (as of April 2026), the largest number of stores in the country. Under the management policy of "providing fresh, delicious, high-quality food at reasonable prices," it emphasizes cost performance (Best quality, Best price) that can be obtained from one everyday hamburger meal. It is committed to in-store preparation and handmade methods, from marinating chicken with its unique spices to preparing batter and flour in-store. It offers a unique fried chicken taste, along with perfectly matched sauces and ingredients that evoke a golden ratio.
■ Company Profile
Company Name: MOM’S TOUCH JAPAN Co., Ltd.
Representative: Shoichi Nakamura
Head Office Location: Kobayashi Bldg 4F, 1-14-11 Shibuya, Shibuya-ku, Tokyo
Website: https://www.momstouch.co.jp
Official Instagram: https://www.instagram.com/momstouch.jp/
Official X: https://x.com/momstouch_jp
[Inquiries for Press]
MOM’S TOUCH PR Department
TEL: 03-6805-0206
E-M
This campaign promises three "Sais" (pronounced "sai," meaning "best" in Japanese): "best Quality," "best Service," and "best Space." Named after the signature "Cyburger," it declares to deliver the "Saiko (best)" experience to Japanese customers.
■ "3 Sai Declaration" Campaign Details
Mom's Touch "3 Sai Declaration" Campaign Official Poster
1. [Best Quality] Signature "Cyburger" at a Special Price
To introduce the appeal of "Cyburger," Mom's Touch's iconic menu item, to more people, a promotion offering it at a special price will be held during Golden Week. The overwhelmingly voluminous "Whole Chicken Patty" is committed to being "handmade," deep-fried only after an order is received. This ensures you can always enjoy a "juicy" and "crispy" chicken patty. During the period, limited-time and limited-quantity sets combining popular side menus will also be introduced sequentially.
2. [Best Service] Connecting Smiles with the "Nico Nico Program"
To be closer to customers, the "Best Nico Nico Program" has been introduced.
Solving with "Nico (2 pieces)": In the unlikely event that you are not satisfied with a product provided, we will offer 2 pieces (nico) of chicken as an apology on the spot.
Gratitude with "Nico (2 pieces)": Customers who praise staff or provide ideas for store improvement will receive 2 pieces (nico) of cheese balls as a token of our gratitude.
3. [Best Space] From "Time Performance" to "Comfortable Experience"
Refreshing the traditional fast-food image of "eat quickly and leave," we propose a space where customers can spend time as they like, much like a cafe.
Timed soundscapes: At Shimokitazawa, Akitsu Ekimae, and BLiX Chigasaki stores, "Morning Jazz" will be played in the morning, and instrumental (lyric-free) beats conducive to work will be played during afternoon work hours (14:30-16:30) and at night (after 20:00), curating music tailored to customer's purpose.
Enhanced facilities: In addition to free Wi-Fi at all seats, the "CHARGE SPOT" mobile battery sharing service is fully equipped, enhancing convenience as a "third place" for students and professionals.
■ Excitement in Stores and on SNS
Main campaign video
During the campaign period, store staff will greet customers wearing special armbands with "Saiko" written on them. These armbands match the design worn by the "Cheering Squad Leader" who appears in the popular campaign video on SNS.
This campaign, aiming to surpass the previous framework of being "Korea's No.1 burger" and become the best chicken burger, has received significant feedback immediately after its launch, such as "The wordplay combining 'Saiko' (best) and 'Sai' is interesting" and "It conveys confidence in quality."
[Campaign Overview]
Start Date: Friday, April 24, 2026
Target Stores: Shibuya, Solamachi Harajuku, Shimokitazawa, Akitsu Ekimae, BLiX Chigasaki
■ About Mom's Touch
Mom's Touch is a burger and chicken brand with 1,510 stores in Korea (as of April 2026), the largest number of stores in the country. Under the management policy of "providing fresh, delicious, high-quality food at reasonable prices," it emphasizes cost performance (Best quality, Best price) that can be obtained from one everyday hamburger meal. It is committed to in-store preparation and handmade methods, from marinating chicken with its unique spices to preparing batter and flour in-store. It offers a unique fried chicken taste, along with perfectly matched sauces and ingredients that evoke a golden ratio.
■ Company Profile
Company Name: MOM’S TOUCH JAPAN Co., Ltd.
Representative: Shoichi Nakamura
Head Office Location: Kobayashi Bldg 4F, 1-14-11 Shibuya, Shibuya-ku, Tokyo
Website: https://www.momstouch.co.jp
Official Instagram: https://www.instagram.com/momstouch.jp/
Official X: https://x.com/momstouch_jp
[Inquiries for Press]
MOM’S TOUCH PR Department
TEL: 03-6805-0206
E-M