Moloco Launches New AI Solution 'Moloco Ads for Performance CTV' for App Marketers
AI advertising company Moloco today announced the launch of 'Moloco Ads for Performance CTV,' a new AI solution for app marketers designed to boost app downloads and engagement. This solution extends Moloco's advanced AI technology, which has driven the mobile performance advertising market, into the living room, enabling true performance advertising on TV screens where consumer attention is high but performance measurement has been challenging.
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- 📰 Published: May 11, 2026 at 23:30
- 🔍 Collected: May 11, 2026 at 15:01
- 🤖 AI Analyzed: May 11, 2026 at 15:27 (25 min after Collected)
AI advertising company Moloco (Headquarters: Menlo Park, California; Co-founder & CEO: Ikkjin Ahn, hereinafter Moloco) today announced the launch of 'Moloco Ads for Performance CTV,' a solution for marketers aimed at boosting app downloads and engagement. This extends Moloco's advanced AI technology, which has led the mobile performance advertising market, into the living room. This solution enables true performance advertising on TV screens, where consumer attention is extremely high but performance ad measurement has been difficult for app marketers.
Sunil Rayan, Chief Business Officer (CBO) and General Manager of Moloco Ads, stated: "Connected TV (CTV) is one of the largest untapped channels for today's app marketers. Moloco Ads for Performance CTV brings the high measurability and precision that app marketers demand from mobile advertising to television. It allows them to reach viewers and generate results where user attention is concentrated."
According to U.S. market research firm eMarketer, global ad spending on CTV is projected to reach $40 billion to $45 billion and continue to rise. However, many existing CTV advertising solutions still use traditional attribute-based methods to target audiences and only measure performance after a campaign ends. These solutions, originally built for brand-focused buyers and repurposed for performance advertising, only optimize reach and frequency, failing to provide the feedback app marketers need.
Moloco Ads for Performance CTV is different by design. It is one of the industry's leading CTV solutions, optimized for TV using the AI that powers the growth of the mobile advertising business, and built with a performance-first mindset from the design stage. Impressions are optimized in real-time against advertiser-set goals, and campaign attribution can be measured through integration with major Mobile Measurement Partners (MMPs). As a result, it is possible to reach and convert high-value users across screens. Initial results show that in campaigns combining mobile and CTV, the ROI of CTV was up to 1.5 times higher than mobile, and approximately two-thirds of users who watched Moloco Ads for Performance CTV ads completed app installation within 6 hours.
Blair Hilton, Director of Performance Marketing at Fanatics Betting and Gaming in the U.S., commented: "Moloco Ads for Performance CTV was indispensable to our strategy during this March's college basketball season. Moloco played a central role in driving strong campaign results, allowing us to efficiently reach a broad audience with performance that exceeded expectations."
Moloco Ads for Performance CTV consists of three elements that support the success of app marketers. First, it provides access to brand-safe, premium CTV inventory through an expanding network of supply partners. Second, it offers publisher-level detailed reporting and ensures complete transparency in measurement through integration with MMPs preferred by advertisers. Third, as a truly independent and open platform, it leverages Moloco's accumulated mobile performance expertise to meet the needs of each advertiser, enabling optimization without prioritizing specific media or data. By integrating these, app marketers can ensure the transparency, control, and accountability essential for achieving true results through the TV screen, the centerpiece of the living room.
Moloco's technology, based on complex AI developed over more than 10 years, can currently reach 2 billion consumers through over 2 million mobile apps. Moloco Ads is a performance advertising platform that can discover, acquire, and retain high-value users at scale worldwide.
Sunil Rayan, Chief Business Officer (CBO) and General Manager of Moloco Ads, stated: "Connected TV (CTV) is one of the largest untapped channels for today's app marketers. Moloco Ads for Performance CTV brings the high measurability and precision that app marketers demand from mobile advertising to television. It allows them to reach viewers and generate results where user attention is concentrated."
According to U.S. market research firm eMarketer, global ad spending on CTV is projected to reach $40 billion to $45 billion and continue to rise. However, many existing CTV advertising solutions still use traditional attribute-based methods to target audiences and only measure performance after a campaign ends. These solutions, originally built for brand-focused buyers and repurposed for performance advertising, only optimize reach and frequency, failing to provide the feedback app marketers need.
Moloco Ads for Performance CTV is different by design. It is one of the industry's leading CTV solutions, optimized for TV using the AI that powers the growth of the mobile advertising business, and built with a performance-first mindset from the design stage. Impressions are optimized in real-time against advertiser-set goals, and campaign attribution can be measured through integration with major Mobile Measurement Partners (MMPs). As a result, it is possible to reach and convert high-value users across screens. Initial results show that in campaigns combining mobile and CTV, the ROI of CTV was up to 1.5 times higher than mobile, and approximately two-thirds of users who watched Moloco Ads for Performance CTV ads completed app installation within 6 hours.
Blair Hilton, Director of Performance Marketing at Fanatics Betting and Gaming in the U.S., commented: "Moloco Ads for Performance CTV was indispensable to our strategy during this March's college basketball season. Moloco played a central role in driving strong campaign results, allowing us to efficiently reach a broad audience with performance that exceeded expectations."
Moloco Ads for Performance CTV consists of three elements that support the success of app marketers. First, it provides access to brand-safe, premium CTV inventory through an expanding network of supply partners. Second, it offers publisher-level detailed reporting and ensures complete transparency in measurement through integration with MMPs preferred by advertisers. Third, as a truly independent and open platform, it leverages Moloco's accumulated mobile performance expertise to meet the needs of each advertiser, enabling optimization without prioritizing specific media or data. By integrating these, app marketers can ensure the transparency, control, and accountability essential for achieving true results through the TV screen, the centerpiece of the living room.
Moloco's technology, based on complex AI developed over more than 10 years, can currently reach 2 billion consumers through over 2 million mobile apps. Moloco Ads is a performance advertising platform that can discover, acquire, and retain high-value users at scale worldwide.