[SOÉJU] Prevent 'wasteful buying' due to high prices! How to build a 'Minimal Closet' to smartly reduce clothing expenses for the new year, and excellent setups for around 30,000 yen top and bottom
D2C fashion brand SOÉJU proposes a 'minimal closet' and excellent setups for around 30,000 yen to prevent wasteful spending amid high prices. A free shipping campaign is running until April 20.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 19:55 (147h 19m after Collected)
The D2C fashion brand 'SOÉJU', operated by Moderato Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Asuka Ichihara), supports everyone starting a new life through proposals for 'excellent setups' ideal for the new fiscal year's attire and know-how on mixing and matching.
Amidst continuing inflation, we propose smart mix-and-match outfits where the top and bottom set can be arranged for around 30,000 yen. In addition, to support the demand for additional purchases in the new fiscal year, a popular 'All Items / Round-Trip Free Shipping Campaign' is being held until Monday, April 20, 2026, allowing you to use your home like a fitting room.
■ The dilemma between 'additional purchase demand' due to the start of the new fiscal year and high prices
Entering April, life in new environments such as transfers, returning to work, or changing jobs has fully begun. During this time, the demand for rushing to buy or adding work clothes increases, with thoughts like 'I don't have enough clothes on hand' or 'I urgently need new clothes to match the workplace atmosphere.'
On the other hand, due to the impact of continuing high prices, consumers are becoming more cautious in choosing clothes. There is a prominent need to 'absolutely not fail within a limited budget' and 'choose cost-effective clothes that can be worn for a long time, regardless of whether on or off duty.'
■ Disclosing how to build a 'Minimal Closet' for smart mixing and matching with fewer clothes
Now that people are cautious about choosing clothes, to solve the worries of 'not being able to utilize the clothes on hand' or 'buying new ones but not being able to mix and match them,' we have released a video on the official YouTube channel on how to build a 'Minimal Closet (an ideal wardrobe made with minimal items)' advocated by SOÉJU. You can use it as a hint for smart, waste-free shopping amidst high prices.
A SOÉJU stylist introduces know-how to mix and match for a week with just 7 items.
▼ [Video] SOÉJU Stylist Teaches How to Build a Minimal Closet
https://youtu.be/oCGONe3--08?si=OvBPH983pQewxdx8
■ Active on and off duty! 3 excellent setups with outstanding cost performance
In a minimal closet where you mix and match with fewer clothes, the strongest ally is the 'setup'. It goes without saying that the top and bottom set makes you 'look proper', but they also excel separately, making them extremely cost-effective items.
This time, we will introduce 3 recommended types (all top and bottom set prices: 30,800 yen including tax / 28,000 yen excluding tax) that you should incorporate into your wardrobe for the new fiscal year, along with abundant ideas for mixing and matching.
1. Stand Collar Cocoon Blouse x Tuck Wide Pants
Stand Collar Cocoon Blouse ¥12,100 / Tuck Wide Pants ¥18,700
A classic set of a blouse that looks good on its own and wide pants with a popular silhouette. Depending on the styling, it can also be used for occasional scenes.
▼ Mix and Match Coordination Examples
Stand Collar Cocoon Blouse (L.BLUE) ¥12,100 / Denim-like Tuck Wide Pants (BLACK) ¥16,500 / Silk Pointed Scarf (BLUE) ¥9,900 / Vegan Leatherette Buckle Belt (D.NAVY) ¥6,600
Silk Bow Tie Blouse (CHARCOAL NAVY) ¥23,100 / Tuck Wide Pants (L.BLUE) ¥18,700
2. Linen-like No-Collar Gilet x Linen-like Tuck Wide Pants
Linen-like No-Collar Gilet ¥16,500 / Linen-like Tuck Wide Pants ¥14,300
Uses a linen-like material that is hard to wrinkle and easy to care for. A set of a trendy gilet and wide pants.
▼ Mix and Match Coordination Examples
Linen-like No-Collar Gilet (KHAKI BROWN) ¥16,500 / 5-Sleeve Knit-Sew (BLACK) ¥11,000 / Side Tuck Wide Pants (MINT) ¥14,300
Organic Cotton Sheer Shirt (WHITE) ¥14,300 / Silk Wide Rib Sleeveless Knit (L.BLUE) ¥11,000 / Linen-like Tuck Wide Pants (GRAY) ¥14,300
3. Long Shirt Dress x Slant Tuck Wide Pants
Long Shirt Dress ¥16,500 / Slant Tuck Wide Pants ¥14,300
A set of a dress that can also be used as a cover-up and wide pants made of multi-functional materials such as contact cooling and UV cut.
▼ Mix and Match Coordination Examples
Long Shirt Dress (GRAY/STRIPE) ¥16,500
Amidst continuing inflation, we propose smart mix-and-match outfits where the top and bottom set can be arranged for around 30,000 yen. In addition, to support the demand for additional purchases in the new fiscal year, a popular 'All Items / Round-Trip Free Shipping Campaign' is being held until Monday, April 20, 2026, allowing you to use your home like a fitting room.
■ The dilemma between 'additional purchase demand' due to the start of the new fiscal year and high prices
Entering April, life in new environments such as transfers, returning to work, or changing jobs has fully begun. During this time, the demand for rushing to buy or adding work clothes increases, with thoughts like 'I don't have enough clothes on hand' or 'I urgently need new clothes to match the workplace atmosphere.'
On the other hand, due to the impact of continuing high prices, consumers are becoming more cautious in choosing clothes. There is a prominent need to 'absolutely not fail within a limited budget' and 'choose cost-effective clothes that can be worn for a long time, regardless of whether on or off duty.'
■ Disclosing how to build a 'Minimal Closet' for smart mixing and matching with fewer clothes
Now that people are cautious about choosing clothes, to solve the worries of 'not being able to utilize the clothes on hand' or 'buying new ones but not being able to mix and match them,' we have released a video on the official YouTube channel on how to build a 'Minimal Closet (an ideal wardrobe made with minimal items)' advocated by SOÉJU. You can use it as a hint for smart, waste-free shopping amidst high prices.
A SOÉJU stylist introduces know-how to mix and match for a week with just 7 items.
▼ [Video] SOÉJU Stylist Teaches How to Build a Minimal Closet
https://youtu.be/oCGONe3--08?si=OvBPH983pQewxdx8
■ Active on and off duty! 3 excellent setups with outstanding cost performance
In a minimal closet where you mix and match with fewer clothes, the strongest ally is the 'setup'. It goes without saying that the top and bottom set makes you 'look proper', but they also excel separately, making them extremely cost-effective items.
This time, we will introduce 3 recommended types (all top and bottom set prices: 30,800 yen including tax / 28,000 yen excluding tax) that you should incorporate into your wardrobe for the new fiscal year, along with abundant ideas for mixing and matching.
1. Stand Collar Cocoon Blouse x Tuck Wide Pants
Stand Collar Cocoon Blouse ¥12,100 / Tuck Wide Pants ¥18,700
A classic set of a blouse that looks good on its own and wide pants with a popular silhouette. Depending on the styling, it can also be used for occasional scenes.
▼ Mix and Match Coordination Examples
Stand Collar Cocoon Blouse (L.BLUE) ¥12,100 / Denim-like Tuck Wide Pants (BLACK) ¥16,500 / Silk Pointed Scarf (BLUE) ¥9,900 / Vegan Leatherette Buckle Belt (D.NAVY) ¥6,600
Silk Bow Tie Blouse (CHARCOAL NAVY) ¥23,100 / Tuck Wide Pants (L.BLUE) ¥18,700
2. Linen-like No-Collar Gilet x Linen-like Tuck Wide Pants
Linen-like No-Collar Gilet ¥16,500 / Linen-like Tuck Wide Pants ¥14,300
Uses a linen-like material that is hard to wrinkle and easy to care for. A set of a trendy gilet and wide pants.
▼ Mix and Match Coordination Examples
Linen-like No-Collar Gilet (KHAKI BROWN) ¥16,500 / 5-Sleeve Knit-Sew (BLACK) ¥11,000 / Side Tuck Wide Pants (MINT) ¥14,300
Organic Cotton Sheer Shirt (WHITE) ¥14,300 / Silk Wide Rib Sleeveless Knit (L.BLUE) ¥11,000 / Linen-like Tuck Wide Pants (GRAY) ¥14,300
3. Long Shirt Dress x Slant Tuck Wide Pants
Long Shirt Dress ¥16,500 / Slant Tuck Wide Pants ¥14,300
A set of a dress that can also be used as a cover-up and wide pants made of multi-functional materials such as contact cooling and UV cut.
▼ Mix and Match Coordination Examples
Long Shirt Dress (GRAY/STRIPE) ¥16,500