MODE DIRECTIONS, Creating a Rich Future with Innovative Consulting, Partners with Ippu Senkin, Creating AI that Enhances Corporate Value. Supporting Corporate Growth through the Fusion of Consulting and AI.

Background of the Partnership Agreement In today's rapidly changing business environment, the adoption of AI has become an indispensable element for establishing sustainable growth and competitive advantage for companies.

However, many organizations face the challenge of AI adoption becoming an end in itself, rather than leading to actual results.

This partnership combines MODE DIRECTIONS' cultivated "ability to execute from strategic planning to on-site support" with Ippu Senkin's "advanced AI development capabilities" to create a powerful support system.

We will provide highly effective support that not only plans strategies but also leads to tangible results by improving operational quality, increasing efficiency, and creating new businesses. ■Services Offered Through This Partnership We will build and implement AI that functions in the business field, tailored to each company's challenges and data.

Focusing on two main pillars: "AI Analytics", which finds new value from data utilization, and "AI Business Innovation", which streamlines business processes and supports efficiency improvements, we offer comprehensive support from pre-implementation diagnostics to the establishment of operational rules and the creation of an environment that is easy for companies to manage themselves.

・AI Analytics

Improving the accuracy of demand forecasting, optimizing marketing strategies, streamlining supply chains, etc.

・AI Business Innovation

Improving operational efficiency, enhancing and standardizing operations, improving the quality of customer support, etc.

Comments from Representatives of Both Companies 【Ryoichi Takakura, Representative Director, MODE DIRECTIONS Inc.】 Our mission is to "create a rich future for our clients through innovative consulting services," and we provide integrated services from strategy formulation to on-site execution support. This partnership with Ippu Senkin enables us to provide consulting expertise in the concrete form of AI. While AI holds immense potential, many companies are unsure how to best utilize it. Leveraging our perspective as management consultants, we will pursue practical AI that directly contributes to business growth, thereby realizing transformations that clients can tangibly feel. 【Hideya Suzuki, Representative Director, Ippu Senkin Inc.】 We believe the true value of AI lies not in the novelty of the technology itself, but in how naturally it integrates into daily work and how useful it proves to be. We do not aim solely for flashy technological innovation.